2. You Need to Know… Your house cannot sell for more than the BEST OFFER OBTAINABLE from the BEST BUYER AVAILABLE in the current market.
3. You Need to Know… . The only way to determine the true value of a house is to thoroughly TEST THE MARKET and aggressively CHALLENGE THE COMPETITION.
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9. You Need to Know… . A buyer will not pay more for a home than the BEST PRICED, COMPARABLE HOME on the MARKET
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11. You Need to Know… . A house that is PRICED REALISTICALLY and MARKETED EFFECTIVELY will always sell!
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13. You Need to Know… . An appropriate listing price will, immediately and consistently, ATTRACT ATTENTION and GENERATE ACTIVITY.