80% of callers with silence on hold hang up within 1 minute. With music on hold, clients can keep callers on the line and boost sales!

1. Help your clients keep
more callers on hold!
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2. 80% of callers with silence on hold hang up within 1 minute. With music on
hold, clients can keep callers on the line and boost sales!
www.gosoho.com.au
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3. 70%
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On Hold Message Statistics
30%
70%
AT&T REPORTS:
40%
60%
30%
 An estimated 70% of business phone callers are put on hold.
 An estimated 60% of business phone callers put on hold will hang up
without messages & music on hold.
 An estimated 30% of these phone callers don't call back!

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On Hold Message Statistics
A NATIONAL STUDY PUBLISHED BY NORTH AMERICAN TELECOMMUNICATIONS
ASSOCIATION REPORTS:
Phone callers with SILENCE-ON-HOLD will abandon their phone
calls in less than one minute; 90% hang up within 40 seconds.
Phone callers with MUSIC ON HOLD will stay on the line 30
seconds longer than with only silence.
Phone callers with MESSAGES ON HOLD will stay on the line for up
to 3 minutes longer.

5. 50  40% increase in retention of
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On Hold Message Statistics
US WEST COMMUNICATIONS FOUND THAT MESSAGES ON HOLD RESULTS IN:
40
30
20
10
0
phone callers on hold
 15% increase in inquiries
 12% increase in requests for
products and services mentioned
on hold

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On Hold Message Statistics
MORE ON HOLD MESSAGE FACTS:
Telemarketing Magazine - "Over 70% of business phone callers are put on
hold...“
OfficeTeam Survey - "The average executive spends 17 minutes per day on
hold...“
CNN Survey - "The average person spends 60 hours per year on hold...“
CNN Survey - "Without on hold music or messages, 60% of those on hold will
hang up and 30% won't call back...“
Cellular Marketing Magazine - "Over 85% of phone callers prefer on hold
messages over silence...“
Telemarketing Magazine - "Surveys show that 15% to 20% of phone callers make
purchases based on information they heard on hold..."

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An AT&T study found that more than 70% of business phone calls in the United
States are placed on hold for an average of 45 to 60 seconds each. Meanwhile, a
USA Today study found executives spend 15 minutes a day or 68 hours a year on
hold. A CNN survey found that that 70% of callers in the United States who are
holding the line in silence hang up within 60 seconds.
A study by North American Telecom found that callers hearing music on hold will
stay on the line 30 seconds longer than callers experiencing silence, and callers
hearing commercials on hold will stay on the line for up to 3 minutes longer.
In November 2011 an omnibus survey of more than 2,000 UK consumers
highlighted several key figures related to modern business communications and
specifically to On Hold Messaging. Conducted by ICM on behalf of audio branding
specialist PH Media Group, the survey found
70% of consumers are put on hold for more than 50% of their calls; 68% of
consumers are put on hold for longer than one minute; 73% of consumers want
to hear something other than beeps or silence while on hold; 72% of personal
calls to businesses are made at home on a landline; 60% of consumers are in
front of a computer while on hold.

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Why use Messaging
on Hold?
Well let's take a quick look at some phone related 'FACTS'!
Here are just a few brief facts about how customers react to
different phone hold situations

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PLEASE NOTE: Statistics supplied from AT&T, Teleconnect Mag, N.A.T.A. and U.S.
West Communications and Telstra
 In Australia, the average time spent on hold is 44 seconds.
 88% of callers prefer on hold messages.
 60% of callers put on 'silent' hold hang up, and 30% first time callers never
call back.
 Callers hearing information while on hold, will stay on the line for up to 3.5
minutes longer.
 70% of customers calling businesses are placed on hold.
 Callers who hear music on hold will stay on the line up to 60 seconds longer
than 'silent' hold.
 Up to 20% of callers on hold made a purchasing decision based on what they
heard on-hold.
 Advertising on hold cost far less than most other types of advertising media
& targets your market.

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Messages On Hold
works!
If you think about it... customers who call your business are already
interested in what you have to offer.

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Messages On Hold takes your current marketing strategies to a HIGHER LEVEL.
and it's the perfect way to:
 Educate your caller, cross promote ALL the different and NEW services and
products you supply.
 Enhance and provide a Professional Phone Image.
 Improve customer relations and increase sales.
 Instill 'Caller Confidence'... knowing they are dealing with a business who
takes pride in their capabilities & products.
 Maintain Caller Retention, so your caller will stay holding for a longer period.
 Direct Target Marketing, providing more in-depth information
while motivating your customers to act.
 Turn 'wasted' hold time... into positive customer connection and branding.

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Let's take a look at the
alternatives you have
compared to Messages On
Hold

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RADIO
 You could end up advertising your
competition.
 The radio is susceptible to being off
station... creating 'white noise'.
 Bad music selection by a radio station
can do more harm than good.
 The audio does NOT promote your
company.

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CD’s
 CD players do NOT have an Auto
Restart Feature, so you have to
continually check if your CD player is still
playing.. as they stop running
frequently... example, when there's
been a power down or power surge.
 CD players have mechanical parts
that wear out, breaking down and
costing you money when having to be
replaced.
 and like Radio, CD's do NOT
promote your company.

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And if your business uses
any of the following... then
you really need to contact
us ASAP!

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CHIMES
 If you have chimes... we bet you
have had customers complain.

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SILENCE
"..hello... hello... anyone there...are
you still there... hello?" The
customer will soon hang-up and you
take the risk of them not calling back,
as very few people who hang up call
back again.

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GENERIC OF-THE-SHELF MOH UNIT
Sounds totally unprofessional!
The audio doesn't promote your company

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DID YOU KNOW?
A caller hearing information on
hold will stay on the line for up to
3.5 minutes longer?