Analysing strategic location for expansion of 91Springboard Co-working spaces. Competitor and Micro market analysis for 91Springboard. Some of the existing Co-working space in Mumbai 91Springboard Regus We work Bombay Connect Hive Rise Mumbai Inno works The Playce Swot Analysis Competitive analysis

1. 91Springboard
By,
Gourav Kalbalia

2. Key factors to be considered for selecting a new
location.
• Close to Residential area/hotels – walk to office concept
• Close to Metro/Railway station – good transport connectivity
• Proximity to Airport/Educational Institutions
• Avg. Commuting Time between 2 points is about 1 – 2 hrs.
• Startup hub areas
• Cost of acquisition or rental cost
• Higher capacity rental space at Lower Prices
• Analysis of existing 91Springboard locations and its competitors.

3. Area covered by existing 91Springboard offices

4. Key areas to be studied for additional
91springboard offices
1. Vikhroli – Ghatkopar area
2. Regional transport office , Andheri West
3. Inorbit Mall , Malad west
4. Le Rêve Cinemas, Bandra west
5. Ballard Estate, Fort, Mumbai, Maharashtra 400001
6. Naupada , Thane

5. Location Transportation Demand Recreational
area/hospita
l
Educational Institutions and other
offices.
Vikhroli – Ghatkopar area Metro< 2kms
Railway< 1kms
Airport<7 kms
High Available IIT Bombay
Regional transport office ,
Andheri West
Metro <2 kms
Railway < 1 kms
Airport<7 kms
High Available University of Mumbai
Inorbit Mall , Malad west Metro <2 kms
Railway < 1kms
Airport <11 Kms
High Available -
Le Reve Cinemas, Bandra
west
Metro < 2kms
Railway < 1kms
Airport<7 kms
High Available Welingkar Institute Of Management
Devlopment And Research
Ballard Estate (South
Mumbai)
Metro <4 kms
Railway<1 kms
High Available St. Xavier's College-Autonomous,
Mumbai
Factors affecting new locations

6. Existing and new Co-working space

7. Existing offices with metro availability

8. Competitor analysis for 91Springboard and create a micro
market analysis for co-working in Mumbai.
• Micro marketing is a strategy used to target a small segment of consumers with
specific needs for products in the market. In micro marketing, all advertising
efforts are strongly focused on a small group of highly targeted consumers.
• Analyze the google search data, Google Analytics data to understand what
customer is looking for, which area customer wants a working space , price range.
• This will help us get the right market, smaller customer segment to focus on.

9. Key competing Co-working spaces
• Regus - IWG plc, formerly Regus, is a multinational corporation that provides a
global workplace. Founded in Brussels, Belgium, in 1989,the business is
incorporated in Saint Helier, Jersey. It is listed on the London Stock Exchange and
is a constituent of the FTSE 250 Index.
• We Work -is an American company that provides shared workspaces. Founded in
2010, it is headquartered in New York City. We Work has a current valuation of
roughly US$20 billion and manages 10 million square feet of office space.
• Bombay Connect - works on a membership model, and benefits include access to
working space and events.
• Hive - is a multimedia arts and technology centre in Bandra, Mumbai, India, that
has been running since 2010. The complex includes performance areas, a
recording studio and offices.

10. Cooworking
Space
Cou
nt
Location Seating
Capacity
Pricing Provisions
91springboard 4 Andheri East,Santacruz East
Lower Parel, Navi Mumbai,
Varies with
different
locations
Open Dedicated
Rs. 10000/person
Private Rs. 12000/month
Part Time . Rs. 7000
person/12 days in month
Day Pass /Networking
Can work in night
Weekends open
Wifi/coffee/print/games/secu
rity/phone booth
Regus 24 Spread All across Mumbai Prices 300to 900 per
person depending on
location
Near Hotels, Wifi/coffee/
events/ networking/Parking
We Work 2 Vasanji Road, Marol
Bandra Kurla Complex
16 Floors
Another
location
Dedicated Desk per
person -₹15,000/mo
Hot Desk per person
₹10,000/month
Sat – Sun Closed
WiFi,Desks, Conference room,
printerSupportLocker,
Cafeteria, Dining, Indoor
Plants, Parking
Bombay Connect 1 Bandra West 60 seats, 3
group pods, 1
meeting
room,terrace
Daily pass – 650
Hourly – 100
INR 13,800 / monthly
Sat – 10 am – 5 pm
Sunday Closed
WiFi,Desks, Conference room,
printerSupportLocker,
Cafeteria, Dining, Indoor
Plants, Two and Four wheeler
parking, Terrace Lounge.
Hive 1 Bandra West 50 Desk, wifi, theater
space/printier/

11. Comparative SWOT analysis
Cooworking Space Strengths Weakness Opportunities Threat
91springboard Good understanding of
Indian markets
Innovative , group and
individual plans
New in Market
Funding
Untapped Markets Big Players may
takeover.
Regus Experience in Industry
Well funded
Well expanded in India
Need to
introduce new
plans for
individuals
Lookout for new
locations.
Innovative plans and
micro individual
customer targeting
We Work Experience in the
Industry
Heavy Investments
New in Indian
market,
Government
regulations
Have good funding
Expansion
Brand Image
Government
regulations
Competition high
Plan Pricing

12. New and existing offices with metro map

13. Conclusion
• Owing to freelancers and new startups and also more employers offer remote
work options, the demand for flexible workspace will continue to increase.
• 91springboard has many innovative plan i.e. Day as well as night shift plans. Also,
open on Sundays.
• Parking space is an important factor while selecting a Co-working space.
• “Regus” have many offices in Mumbai and “We work” is in expansion phase
• Key areas to expand 91springboard are
1. Vikhroli – Ghatkopar area
2. Regional transport office , Andheri West
3. Le Reve Cinemas, Bandra west
4. Inorbit Mall , Malad west