13 Tips on Social Media & Public Health
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Steve Ressler, founder of GovLoop, shares 13 tips on utilizing social media for public health and emergency response.
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13 Tips on Social Media & Public Health
- 1. THE KNOWLEDGE NETWORK FOR GOVERNEMNT
- 3. Are We Recreating the Wheel?
- 4. How We Help Online Training Sessions In-Person Training Sessions Guides INFOGRAPHICS
- 10. 1. Know Your Audience & Goals
- 12. What are your (really)? Comments? Fans? Retweets? +1’s? Pageviews? Phone Calls? Feedback? Volunteers? Actions? People Helped? Responses? Impact Stories? or
- 13. 2. Build Your Audience Before You Need It
- 17. 3. Promote Where People Are
- 20. 4. Cross-Promote
- 24. 5. Have a Plan
- 25. When are you going to engage? • Day of Week – Weekdays? – Weekends? • Time of Day ▫ AM or PM? ▫ Breaks? • Target Dates ▫ Events? ▫ Milestones? • Frequency ▫ Daily (once or many times a day)? ▫ Weekly? Participate
- 26. Staffing: GovLoop Schedule and Staffing for Engagement Where: Community Facebook Twitter LinkedIn Google+ When: Daily AM Ad Hoc Varies Daily 8a, 12p, 4p (Best = T, W) Ad Hoc Daily 8a, 12p, 4p (Best = T, W) Daily 8a, 12p, 4p (Best = ?) Who: Staff / Fellows Rotate Fellows What: Comments and Sharing Comment @ Replies Comment, Share to GovLoop Comment
- 27. 6. Great Regular Content
- 31. Mobile First7.
- 35. 8. Respond Immediate & Frequent
- 38. 9. Create Once Publish Everywhere
- 41. 10. Leverage Your Citizens
- 44. Dealing with Unofficial Groups11.
- 47. 12. Focus on Big Impact / Cost Effective Channels
- 50. 13. Rethink Service Delivery
- 53. Reference Links GovLoop Guide to Twitter - http://www.govloop.com/profiles/blogs/new-twitter-guides- for-government-agencies-and-employees GovLoop Guide to Social Media - http://www.govloop.com/profiles/blogs/the-social-media- experiment-in-government-elements-of-excellence-
- 54. In Summary. . . Great Regular Content Cross Promote Have a Plan Respond Immediate & Frequent Mobile First Create Once, Publish Everywhere Leverage Your Citizens Dealing with Unofficial Groups Focus on Big Impact / Cut Rest Rethink Service Delivery Promote Where People Are Build Your Audience Define Goals
- 55. Reach out Steve Ressler Founder, GovLoop steve@GovLoop.com @GovLoop
Notes de l'éditeur
- ~20 Million Government Employees 2.1 million federal employees 19,429 Municipal Governments 21,300 Distinct organizations across federal legislative, executive, and judicial
- Let’s look at the size of the potential audience you can reach with social media Many of your organizations likely have one or more Twitter feeds. If Twitter ’ s user base was a county, it ’ s population would be 500 million, which is bigger than Russia, Ukraine and Kazakhstan
- If Facebook were a country, it would be larger than north and south america combined, with a user base of 1 billion.
- If email were a country, It would be an empire with 3.2 Billion users. There are many reasons email sticks around, but just look at it’s sheer size in user base.
- Who Are you serving?
- Shared services – still stuck in silos. Not leverageing
- So think about channel cross-promotion. People who like you on Facebook or follow you on Twitter, may not know that you have an email or wireless communications list. Take that opportunity to convert observes into opt in contacts. The City of Eden Prairie MN does this very well by posting their subscription links and their value proposition in their newsfeed every couple of weeks. The office of the governor in Minnesota leverages a sense of urgency by tweeting an announcement of their impending newsletter. If you don’t sign up, you’ll miss out! The Oregon Watershed Board actually uses GovDelivery’s Facebook sign up app so that it automatically displays for any facebook user who navigates to their page. Instructions for installing this app are located at support.govdelivery.com. Simply search Facebook.
- Variety Short Images Action Milestones Topic du Jour
- You can’t do everything. You can’t just add new comm channels without eliminating others. SSA killed paper statements. All banks have. Why haven’t you?
- Small, open systems not massive complex procurements
- Rethink how delivering services. Can you cut hours? Do fewer hours but at times when people can use. Or meet where they are Postal Service on Saturdays
- Rethink how delivering services. Can you cut hours? Do fewer hours but at times when people can use. Or meet where they are Postal Service on Saturdays