Analyzing Consumer and Business Markets - case study of Walt Disney's

1. Consumer Markets
AND

2. WALT DISNEY ROY DISNEY

3. “I am interested in entertaining people, in bringing
pleasure, particularly laughter, to others, rather
than being concerned with ‘expressing’ myself
with obscure creative impressions”
- Walt Disney

4. MISSION
AND
VISION

5. SUBSIDIARIES
&
MARKET SEGMENTATION

6. MARKET
SEGMENTS
1.Studio Entertainment
2.Disney consumer
products
3.Media Networks
4.Parks and Resorts
5.Disney Interactive

8. GREATEST
CHALLENGE
Keeping the 95-year-old
brand relevant

9. Analyzing
Consumer
Behavior

10. Subcultures
Nationalities
Religions
Racial groups
Geographic regions

11. What Influences
Consumer Behavior?
Cultural Factors
Social Factors
Personal Factors

12. Reference
groups
Social
roles
Statuses
Family

13. works
hard
to connect
with its
customers
on many
levels
through
every
single
detail.

14. INFINITY
GAMING
PLATFORM

15. “Let the
Memorie
s Begin”
Creating experiences
and memories

16. QUESTIONS FROM
MINI CASE

17. • WHAT ARE THE BENEFITS OF
EXPANDING DISNEY BRANDS?
Expanding leads to collection of
revenues from all the segments
• WHAT DOES DISNEY DO BEST
TO CONNECT WITH
CUSTOMERS?
Innovating and influencing every
customer segment!!

18. Perceived Risk
Functional
Physical
Financial
Social
Psychological
Time

21. DISCLAIMER
Created by Dongari Gowtham, NIFFT Ranchi,
during a marketing internship by Prof. Sameer
Mathur, IIM Lucknow.