Commercialization is a highly misunderstood business function. Purpose of commercialization is to create sales velocity. Commercialization process turns product into revenue. Winning strategies include product-market fit, clear launch goals, clear positioning, involving organization including sales for readiness.

1. Girish Pathria’s
New product launch
(aka “Commercialize”)

2. Commercialization Is A Process, Not A One-time Event
Source: isagenix
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3. Commercialization Turns Product Into Revenue
Product Revenue
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4. Commercialization is Known by Many Names
Commercialization
New Product
Introduction
Product Launch
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5. Purpose of Product Launch Is To Create Sales Velocity
Desired Sales
Velocity Curve
Typical Launch
Sales Curve
Source: http://pragmaticmarketing.com/resources/product-launch-readiness-planning-for-sales-velocity
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6. Product Launch Dimensions
Drive Buyer
Action
Empower
Sales
Launch Goals Launch
Readiness
Launch Constraints
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7. Launch Readiness
Launch Readiness
IS GREATER THAN
Product Readiness
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8. Winner strategies
 Matching Product Capabilities to Market Needs
 Clear Positioning and Messaging
 Setting Clear Launch Goals
 The Power of Leverage
 Priming the Pump
 Timing the Launch to Maximize Sales
 PLUS Marketing programs resonate with buyers
 PLUS Sales have tools and training needed to succeed
Source: http://pragmaticmarketing.com/resources/6-secrets-of-a-winning-product-launch
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