1. Point of Sale Design - Three tips to design a retail
outlet
To design a store or retail outlet at any given point of time, it is important to understand the
psychology of shopper marketing in Sydney and elsewhere in Australia. A good store is of no
use if people refuse to walk in and take a look! That is the impact of design and this design has to
be based on the demographics, culture, age, taste of your prospective customer. Here are a few
tips that will help you design your store.
Design: Everything from the placement of your billing counter to the placement of
shampoo near face wash is all based on consumer psychology. Complementary goods
will go next to each other while substitutes will go far away from each other.
Display: Display is everything. The customer will have an impression of your store while
passing by in the first ten seconds based on your point of sale design which will
determine he stays or leaves. Therefore get your best products out on display.
Professionalism: The ambience of the place must be friendly and professional at the
same time.
For professional help regarding design, visit http://www.gpsgroup.com.au/.