1. SHOP
*FREE
Kelowna
2008
CANADIAN DESIGNER
JASON MATLO
DISHES ON LIFE
BEHIND THE
SCENES IN THE
FASHION WORLD
Rev Evo
DESIGNER NADINE
SPENCE DOES IT
HER WAY
20th century
PLUS: fashion
A LOOK AT
OVER 15 YEARS GONE BY
LOCAL BOUTIQUES
PROFILED IN A Okanagan
GOURMET SAMPLING Fashion
Institute
OF THE BEST SHOPPING
KELOWNA’S PREMIER
THE CITY HAS TO OFFER FASHION DESIGN SCHOOL
3. 1
Letter From the Editor...
SHOP
Kelowna
I n the City of Kelowna, we are lucky to have diverse and unique shopping
right in our own backyards! From clothing to antiques, home decor to
beauty, the opportunities to explore boutique shopping in this city are
endless. is is the reason for SHOP Kelowna. Grace Messer
Editor
Inside you will nd pro les of local boutiques as well as pro les of interesting people in the
fashion industry. I hope you enjoy reading about these dynamic places and characters!
Enjoy, and happy shopping!
4. In this issue...
Le er from the Editor........pg. 1
STORE PROFILES:
Pandosy Village Boutiques Downtown Boutiques
La Bonne Vie............ pg.10 Lois Lane.................... pg.22
Bella............................ pg.11 Sweet Dreams............ pg.23
Ninestyles................. pg.11 Funktional.................. pg.23
Friendz....................... pg.12 Passeport.................... pg.24
She Couture.............. pg.12 Posh............................. pg.24
Frakas......................... pg.13 Delux........................... pg.25 Contact SHOP Kelowna @:
Laughing Moon........ pg.14 Crush........................... pg.27 Editor, Grace Messer
Buddies...................... pg.14 gracemesser@gmail.com
Adrienne’s Esthetics.. pg.27
Worldly Accents....... pg.14
We would love to hear your thoughts
and comments on this publication.
ank you, and happy reading!
5. 3
Features...
A highlight of the
Pandosy Village Area is
located on page 8, and the
Downtown/Cultural District
can be found on page 20.
Jason Matlo
Vancouver Designer, Jason Matlo, has earned international
acclaim because of his gorgeous women’s ready-to-wear. Read
more about this local success story.
pg. 4
Kelowna’s only school dedicated
to fashion design. A feature on this excit-
ing Institute can be found by turning to...
1189 ETHEL STREET KELOWNA
pg. 16
Designer Nadine Spence’s goal is to
make a ering yet eco-conscious clothing.
Her designer line, Rev Evo, re ects this.
pg. 18
Women’s Fashion In the 20th Century
From gibson girls to the great gatsby;
Schiaparelli to Marc Jacobs; the fashion
world has noted remarkable changes in the
course of 100 years. Gain insight to what was
stylish and why by turning to...
pg. 28
VISIT US AT OUR NEW AND EXPANDED LOCATION
6. But I didn’t know how to make a
career out of it until I was older.”
e budding designer took art
classes at OUC (formerly Oka-
Canadian Designer: Jason Matlo
nagan College) to channel his
creativity as a young high school
graduate.
A er graduating from art
school, Jason held a variety of
jobs, mostly pertaining to the
Of Being a designer,
Matlo quips, “It is
very unglamorous.
The pay is horrible
and your health goes
to hell”.
eld of visual merchandising. “I
really just wanted to get my toes
wet and gure out if fashion was
what I wanted to do. Working at
this point was a time for me to
gain experience.”
Jason’s design talent
speaks for itself. “Each collec-
tion is an expression and ex-
tension of my artistic vision.”
is vision harkens back to the
glamour associated with the
golden age of the 1930s. Each
Jason Matlo: piece he produces is nished to
Local Boy turns Big City Designer the highest standards, using the
Wri en by: Grace Messer nest fabrics available. Feminin-
ity in fashion is very important
Growing up in the small kind of ‘starving artist’ lifestyle to Jason, and each collection
town of Kelowna, Jason Matlo for the past… oh, who knows he presents demonstrates this
had big city dreams. Currently, how long?” impeccably. His styles appeal to
the Canadian designer is focus- Having displayed a pas- con dent women who celebrate
ing his e orts on his 10th col- sion for the arts at an early age, fashion through a desire for
lection – a major milestone. e Jason continued on a creative innovative design, luxurious fab-
road to success has not been career path. “I was always artsy; rics and textures, and meticu-
easy though. “I’ve been living a drawing and painting and such. lous a ention to detail.
7. Profile...
“My mom is my muse. I
am constantly inspired by the A typical day in the life of Jason Matlo:
clothing she wore in the 60s,
70s, and 80s. She is just a fabu- 6:30. Rise and shine
lous lady who always looks so 7:30. Exercise for an hour or so
put together. Her clothes never 8:45. Pick up a much needed venti
wear her; she wears the clothes. la e on his way to the o ce
I feel that the women who buy 9:00. Arrive at the studio
my clothes have a similar ap- 9:15-12:00. Return phone calls and
proach to fashion as my mother emails, do paperwork
does.” 12:00 -1:00. Lunch
Of his designing method, (generally business)
Matlo says he has perfected a 1:00-End of Day. Work on samples
routine. “I hate to say that it is for the upcoming season, correspond
formulaic – because it’s not. But with the press, meet with buyers for
as we’ve been doing this for 9 stores, etc.
seasons now, we’ve gured out And you thought the life of a designer was all glamour!
how to do it right. We know
who the women are who buy Having been on a tele- fessional looking garment that
our clothes and what they want.” vised design competition him- represented their perspectives as
It is this innate ability to self, Jason’s opinions are found- designers, Jason’s design savvy
understand what women want ed. In 2005, he was chosen to be was put to the test. A er work-
from fashion that has catapulted ing tirelessly, his creation was
Matlo to design success. “Lis- hailed by the judges as ‘chic’,
tening to our customers’ con- ‘elegant’, and ‘simple’.
cerns is something that keeps us In the end, Jason
ahead of the curve. We’re con- emerged from the competi-
stantly building on knowledge. tion victorious. e grand prize
Nothing in a collection is ran- consisted of having his designs
dom; everything is worked out.” featured in the windows of Saks
Perhaps this is why Matlo Fi h Avenue NY and a mentor-
gets so frustrated watching de- ship with Cynthia Ste e.
sign competitions on television. Of the experience, Jason
“In shows like ‘Project Runway’ says “It was extremely stressful:
or ‘Designer Superstar’ they tell being lmed every minute of the
the designers to make a garment day while having to construct
in a ridiculously short period of a knockout garment in such a
time. en, they throw a wrench short period of time. And being
in their plans like one hour one out of three designers for TV, they are always trying
before it needs to be done. As a featured on Life Network’s to catch you from a bad angle.”
designer, I just feel so sorry for “Mak-ing It Big”. With a limited He does note though that “the
those poor people!” amount of time to make a pro- “Making It Big” episode was
8. bene cial in that it helped raise it: ge ing up in the morning and women’s fashion, and to bring
our brand pro le. I still get not knowing what the day will international acclaim and recog-
stopped on the streets by people bring.” It takes this sort of tenac- nition to his brand as the most
who recognize me from the ity to succeed in the cut-throat luxurious and sophisticated
show!” world of the fashion industry. women’s line that is designed
e best thing that came “I have friends whose jobs are and manufactured in Canada”.
out of the show though was get- a chore; they hate ge ing up in at goal is already well under
ting to meet the buying team at the morning and having to way, as his designs can be found
Saks Fi h Avenue. Jason ex- in Vancouver, Montreal, Bos-
plains that buyers are the people ton, New Jersey, and New York
who decide what actually ends City. As well, there are plans to
up in retail stores. ey are a take the line to Europe as early
“I love it: getting as this year. “We don’t want to
up in the morning be pigeon-holed as a ‘Canadian
and not knowing line’ only. Because, really, the
what the day will clothing is so much more than
bring.” that... e next step is to open us
-Matlo
pivotal part of ge ing a design-
er’s work into stores. “Meeting
them was fantastic. Anytime
you get to talk with and ask
questions to people who are at
the top of their eld, it is a great spend an entire day doing some-
learning opportunity. We were thing they don’t like. I just
able to ask them questions and couldn’t do that. Your
improve the line.” career is a huge part of
e constant learning your life, so why not
process is one of the aspects make it interesting and up to the markets of the world.”
Jason enjoys most about his rewarding?” **Jason Matlo’s designs
career as a designer. “ e chal- In the future, Jason’s goal can be found exclusively in
lenges that come with my job is to “set a benchmark for Cana- Kelowna at Friendz House of
are what I enjoy the most. I love dian made ready-to-wear in Fashion in Tu Street Square.
NOT TO BE MISSED
WHEN: April 26, 2008
WHERE: Laurel Packinghouse
WHAT: Charity fashion show
WHO: Jason Matlo
Watch out for tickets for the not to be missed New York style fashion
show bene ing a worthwhile charity (tba).
What’s not to love?
10. Pandosy Village Area
One of the trendiest shopping areas in Kelowna offers boutiques
specializing in clothing, accessories, home decor, and more..
e Pandosy Village Area is one of the new-
est and trendiest shopping destinations in Kelowna.
Here, you will nd an eccentric mix of boutique shop-
ping, bistro dining, and entertainment venues.
Not only is the area a modern-day treasure,
but it boasts a rich history as well. e region was rst
se led in 1859 by a group of three Oblate mission-
aries: Father Pandosy, Father
Richard, and Brother Surel.
ey called the area the
‘Okanagan Mission’. Soon
a er they se led, the area
began a racting people from
11. Home to over 150
locally owned and
operated businesses
far and wide, and for obvious
reasons. e scenic backdrop
provided by the surrounding
mountains, and the Mission
Creek are sure to leave a last-
ing impression on any visitor.
With the ‘old world’
neighborhood feeling, the
area is particularly well-suited
to a leisurely day of window
shopping. Tree lined side-
walks with ample benches
create a serene se ing. Enjoy and operated businesses now
a cup of co ee while poking calling this area home, there
Bring your
in the unique stores, galleries, is something for everyone.
and restaurants along Pan-
dosy and adjoining streets. Discover the Pandosy Vil-
walking
With all venues within walk- lage and all that it has to
ing distance of each other it o er on your next shopping
is also a convenient shopping excursion! You will surely be
destination. delighted by the richness of shoes! 9
With over 150 locally owned this area.
12. BRILLIANT
BOUTIQUES
The Pandosy Village
A sampling of the most exclusive locally owned
boutiques in the Pandosy Village follows. With such
a varied range of stores available for your perusing,
the area is perfect for a leisurely day of browsing.
Adrienne’s Esthetics
@ Home
(250) 212-2858
La Bonne Vie adds a li le bit
of ‘je ne sais quoi’ to Kelowna
shopping. Specializing in home
decor with a french twist, La
Bonne Vie seems to transport
you to another world. Located
in a cozy old house, the store
is full of nooks and crannies
awaiting your discovery! Own-
er, Tracey Wikenheiser, ensures
that the boutique is lled to the
396 Rio Dr. South brim with delectable bedding,
Kelowna, B.C. V1V 2L1 bath products, and cute gi
ideas year-round!
By Appointment Only! address. 2942 Pandosy Street
ph. 762-8325
13. is quaint locally owned boutique o ers pre y accessories
at a ordable prices. Ninestyles has something for every-
one... from girlie charm bracelets and necklaces to funky
oversized tote-bags. People from all walks of life can ap-
preciate the lovely pieces shown at this boutique. Find the
perfect gi for yourself or a friend at Ninestyles.
address. 103-2689 Pandosy Street
ph. 861-1449
www.ninestyles.com
Bella o ers a wide array of styles for any fashionista. Owner,
Sarah Williams, emphasizes that fashion is for everyone - and
all ages can truly enjoy her clothing. From feminine dresses
to professional suits, and weekend jeans to pre y camisoles,
Bella’s style is perenially chic. Carrying stylish brands such
as Moto jeans, Lady Dutch, and Blushing Designs , Bella is a
must see.
Be sure to stop by Bellas newly opened manicure station in
the back of the store to be polished from head to toe!
address. 3005 Pandosy Street
ph. 868-0220
www.bellaclothingboutique.com
11
14. Friendz House of Fashion is renowned for mod-
ern yet wearable ladies clothing. O ering city chic
clothing for con dent women who know what they
want, this store is full of beautiful basics and exqui-
sitely, elegant pieces. European and North-Amer-
ican fashion lines can be found in this boutique
whose focus is on quality and design. New pieces
arrive o en in this fashion-forward store, making it
a regular must-see.
One designer line featured at Friendz is Jason Matlo.
Read his story on page 4.
address. 2-3045 Tu Street
ph. 763-0837
Bringing the runways of the world to Kelowna! Designer fashions from
the likes of Michael Kors, Milly NY, True Religion Denim, and so much
more. Travelling to the international fashion destinations of New York
and L.A. each season, Owner and Buyer, Barbara Gervais, brings the
most current and on-trend designers into the store.
Join She Couture’s exclusive mailing list to get the inside scoop on what is
‘haute’ now. V.I.P. invites, new arrival
updates, and exclusive sales will come
your way. Log onto www.shopshe.com
to join the client list now!
Watch out for She Couture’s new location
in 2008. In the meantime, visit their website @:
web. www.shopshe.com
15. Located in the convenient Mission Park Mall, Frakas
carries everything a diva could ever need. Beautifully
glamorous jewelry with a refreshing assortment of
handbags line the shelves, while the racks are lled with
dresses to impress on any occasion.
is boutique is like a candy-store for the fashion-lover
in all of us.
address. 20-3155 Lakeshore Road
ph. 762-2234
www.frakas.ca
‘ ‘
13
16. Worldly Accents
Fashion & Home Gift Emporium
A must-see for any worldly traveller. Owner of Worldly Accents,
Roxanne, brings an interesting and diverse product range into the
store. She works hand-in-hand with her mother, who spends time
traveling overseas to bring back treasures from all around the world.
Expect antique textiles from China, stone carvings from Indonesia,
and wooden furniture from Bali. Simple, ethnic inspired home decor,
furniture, and textiles is the specialty of Worldly Accents.
Worldly Accents is a lifestyle store. Furnish your
home and clothe yourself with the unique selection
Worldly Accents o ers.
address. 2999 Pandosy Street
ph. 762-3834
Just 8 kms south of downtown Kelowna in the beautiful
Mission district, you’ll nd e Laughing Moon Gi
Gallery. It is one of the most talked about, best kept secrets
awaiting your discovery. Come and be
inspired by a showcase of eclectic gi s from around
the world. Clothing, jewelry, glass, stationery,
home decor, and original artworks from the
Okanagan Valley are just some of the things
available at this boutique.
address. 4600 Lakeshore Road
ph. 764-0664
www.thelaughingmoon.com
17. ‘Buddies’
A kids store not to be missed. Cute and fashion-
able clothing for children, newborn to age 8 years.
A wonderful selection of shoes for both baby and
toddlers. Our clothing lines are all exclusive to us,
which makes for an interesting visit. Our Moto is;
‘If it’s Cute, it’s at Buddies’.
Spoil your li le ones with the delicious clothing at
‘Buddies’.
address.4-3045 Tu Street
ph. 250-763-2837
18. The Okanagan
Fashion Institute
As Kelowna’s first and only
fashion design school, The
Okanagan Fashion Institute
is truly a treasure.
e Okanagan
Fashion Institute pro-
vides students looking
to study fashion design
in the Okanagan with
a great opportunity.
e school, which
opened its doors in
2005, gives students
training and hands-on
experience in the fashion industry.
e school’s Director, Tannis Porter, brings
a unique perspective to the locally operated school.
Having taught a combination of both secondary
and post-secondary, Tannis has a wide breadth of
teaching experience. “I taught high school sewing
for 6 years, and for 2 years at a college in Kam-
loops.” Her previous experiences in the subjects of
art and design as well as her innate tenacity have
leant themselves well to her new task as Director
and Instructor at the Institute.
Opened in 2005, Tannis said, “It was always
my dream to open up a design school. Ever since
I was practically born, I’ve drawn, sewn, and de-
signed. I grew up with an artist for a mom, so I was
encouraged to be creative.” When planning to open
the Okanagan Fashion Institute, Tannis felt as
19. Profile...
though “ e timing was right. I you every step of the way. ey
gured if I’m going to do it, I’m always go that extra mile; even
going to do it now.” staying late to help you work
Providing students with through assignments.” Having
the fundamental skills necessary moved here from Calgary to
to succeed in design, the school study at the Institute, she feels
prides itself on their all-encom- as though “ e investment was interest; ensuring that all classes
passing curriculum. Teaching well worth it. Not only do I and level of instruction is of the
such specialized aspects of know that I am ge ing a quality highest standard.
design as illustration, sewing, education, but I am learning so To further enrich the
and marketing techniques, the much more than I would in a instructional experience, Por-
Institute is able to well prepare bigger school.” ter o en brings in specialized
students for their futures in the With small class sizes, the teachers. “I like to bring in
school is able to guarantee each people with areas of expertise.
fashion industry. Interesting
“
“
topics such as the ‘History of one of its students a quality ey always bring some new
Fashion’, and ‘Advertising and
Marketing’ are mixed within
the curriculum to give students
UPON GRADUATION OF THE
a wide understanding of de- 9-MONTH FASHION DESIGN PRO-
sign and its principles. “Giving GRAM, STUDENTS ARE AWARDED
students a well-rounded knowl- A NON-ACCREDITED DIPLOMA
edge of the fashion industry is
the goal of the Fashion Diploma
program. We want to give them experience. eir vision was to and exciting knowledge with
a foundation so that they can provide a ‘one-room school- them - it keeps things interest-
either strike out on their own as house feel’. In their Pandosy ing!”
designers, or to work for some- Village location, they achieved As well, Tannis empha-
one in that creative environ- exactly that. As well, every sizes that the school is not only
ment.” instructor is hand-picked by for students hoping to work for
One current student, Tannis herself. e Okanagan fashion houses, but for those
Lesley McQuarrie, likens the Fashion Institute professors are doing it for personal interest.
training to a mentorship. “ ey educated and experienced in For that reason, “No portfolio is
(the instructors) are really with their own speci c areas of needed for application because
continued on last page...
20. Rev Evo
Local Designer, Nadine Spence, chooses to do it
the natural way.
In recent years, focus on the environment Nadine. “We always lived a simple kind of life. My
has increased drastically. Awareness as to the dad hunted sh for food, and we made our own
damage humans are in icting on the planet earth clothes. ere were never many luxuries.”
has prompted many shoppers to She carries this philoso-
‘go green’. Toxins resulting from phy into all of the aspects of her
human activity are now viewed as life: including her career as a
unacceptable to many consumers. designer. RevEvo is the name
Some have chosen to make simple of Nadine’s fashion and jewelry
choices in their everyday lives to line. She explains “the name,
limit the harm they in ict on the RevEvo, came a er thinking
environment while others have about the revolution of evolu-
chosen to make it a lifestyle. tion. Like, what you put into the
Local designer, Nadine environment will always come
Spence, has chosen to make envir- back to you. I chose the name
onmental accountability a lifestyle. because the whole concept just
Growing up immersed in Native fascinated me. It shows that we
culture in her hometown of are all undeniably linked with
Spence’s Bridge, Nadine was taught nature.”
from an early age to care for the Staying true to the name,
earth. e philosophy of ‘Take no more than you Nadine’s signature is her use of organic and un-
need and leave nothing behind’ was engrained in processed fabrics. “Growing up with native cul-
21. Profile... 19
of people. It was exciting to see
my designs on television, and
knowing that other people were
watching as well was kind of a
weird experience, as I am usually
quite reserved when it comes to
my creativity. I would have to say
though that it was a ‘wow’ mo-
ment.”
ture all around me, I learned to work but doesn’t determine it.” Of her talent, Nadine
live in harmony with the earth. “All in all, I like really sim- says, “I’ve always been creative. I
at is why I choose to use ple lines to appear in my designs. remember drawing dresses even
organic bers in my designs.” is is apparent; as some of when I was like ve years old.”
Nadine explains further that Nadine’s strongest pieces are the Nadine’s rst actual experience
“ e processes that normal fab- most simple. Draping and pleat- in designing came when Nadine
rics undergo are just horrible for ing are done in a natural way that “went into the a ic of our house
the environment. People don’t seems to caress the human form. and cut up all of the clothing.”
realize it but the chemical dyeing It was because of Nadine’s She is quick to add that “my
processes are extremely toxic, beautiful designs and unique mom was not impressed!”
and harmful to the earth.” perspective that she was chosen Now, Nadine likes to see
e uniqueness of the in 2007 to appear on APTN’s the design process through: right
bers coupled with Nadine’s television feature of Native art- from a concept board to the n-
eye for design leads to creating ists. e series was devoted to ished product. Her favorite part,
beautiful garments. Of RevEvo’s showcasing native design talent. though, is still the fashion illus-
aesthetic, Nadine says that she e program rst appeared in tration. “I can sit there for hours
“hates being classi ed as only May of 2007, and Spence says and just draw. Usually when I do
a native designer; I’m so much that the exposure was remark- this, the garment I end up with is
more than just that. I do classic able. far di erent from what I actu-
eveningwear and day pieces as “ e network (APTN) ally set out to create. I just keep
well. My heritage in uences my reaches such a wide audience organically creating.”
continued on last page...
Nadine Spence sells her line Rev/Evo as well as doing
custom designs. To inquire, contact Nadine @
Rev/Evo Fashions 132 Briarwood Rd. Kelowna, B.C. V1X 2G3
250.491.1308
www.revevo.com
22. Downtown Kelowna
Includes the Cultural District...
**Visit the core of the city
e core of the city had its rural beginnings
in 1892. At the time, Kelowna was only a small
town, with the population mostly consisting of
ca le. It wasn’t until 1905, when Kelowna o cially
became a city that it began to grow substantially.
Even though there were only 600 people living
here, the future for the growing community looked
bright.
As of 2006, the population of Kelowna grew
to over 106,707. e beautiful weather and gor-
23. 21
Make a day
downtown of
viewing local
galleries, tasting the
cuisine, and, of course,
shopping!
geous scenery surely had something to do with downtown Kelowna home.
this, as did the unique sense of community Kel- And to top o a great day, eat at one of
owna has. And downtown Kelowna is de nitely the delicious restaurants downtown. Japanese,
the embodiment of that community. Chinese, Greek, Italian, and Western cuisine
Now, downtown Kelowna is a hub of abound.
activity year-round. With over 750 shops, ser- Visit the core of the city for a memorable
vices, restaurants, and theatres calling the area day. Enjoy downtown Kelowna and all that it
home, there is always something to do. And has to o er.
with recent improvements to the area, such as
hanging baskets, ower barrels, and sidewalk
cafes, there is even more reason to visit the area.
As well, many of the older historic build-
ings in the area have recently been restored.
Included in this ‘face-li ’ include facades on the
200 block of Bernard Avenue and the Bank of
Montreal building. Embracing the past, by pay-
ing homage to historic architecture is what sets
downtown Kelowna apart.
ere are also a variety of galleries
throughout the core of the city. e Rotary
Center for the Arts, Gallery 421, the Kelowna
Art Gallery, and the Art Ark Gallery are great
for a visit. Browsing through can make for a
relaxing and leisurely day.
As well as being culturally rich, down-
town also has some fantastic shopping. With so
many locally owned boutiques, all within walk-
ing distance of eachother, there is something for
the entire family. Women’s and men’s clothing
boutiques, jewelry stores, furniture stores, sou-
venir shops, and much much more all call
24. BRILLIANT
BOUTIQUES
Cont ...
Downtown
Historic Downtown Kelowna serves as the perfect backdrop for a
unique shopping experience. Within walking distance you can nd
clothing stores, antique shops, accessories boutiques, and more!
If you are looking for anything vintage, Lois Lane is the place to go. e store is
full of surprises, carrying antique furniture, home accessories, and even an as-
sortment of vintage clothing. Spend some time in here, and you will surely feel
nostalgic for times gone by. Make use of Owner, Lois’, vast knowledge about
vintage nds.
Lois Lane is a local treasure. Visit them
at their new and expanded location.
address. 1189 Ethel Street
ph. 250. 717.1011
25. One look at the co on-candy pink walls in Sweet Dreams says it all. is
boutique allows the girlie-girl in all of us to shine through! As one of the most
upscale lingerie boutiques in Kelowna, Sweet
Dreams provides shoppers with an unforge able
experience. Owner, Denise, ensures that a full size
range is kept in stock; from 32AA to K! As well,
every customer is personally taken care of.
Stocking such exclusive lingerie lines as Lejaby, Calvin Klein, and Christine,
Sweet Dreams is a one-stop shop. Indulge yourself with the nest at Sweet
Dreams.
address. 543 Bernard Avenue
ph. 250.717.5347
Modern, edgy, and fresh. e interesting
assortment of home decor, local art, and
accessories o ered at this home-grown
boutique epitomizes
the downtown vibe of
the city. Located in the
trendy Cannery Lo s
building on Ellis Street,
Funktional specializes
in interesting and o -
beat pieces. Photography
and art by local artists
and home accents are just a few of the sta-
ples. Also, expect to nd inventive jewelry.
is urban mecca truly has something for
everyone!
address. 107-1289 Ellis Street
ph. 763-0477
www.funktional.ca
26. Passeport
One of Kelowna’s newest boutiques, Passeport brings a
unique fashion perspective to the city. Taking inspiration
from the low- key locations of Sweden and Australia, the store’s
parred-down esthetic is not only re ected in the clothes, but in the
decor as well. Fresh and modern lines like Filippa K, James Perse,
and Nudie Jeans grace the racks at Passeport.
Both men’s and women’s fashions are
available at this up-and-coming boutique.
Come take a look at the chic and accessible
streetwear that is sure to make it into high
wardrobe rotation, day and night.
address. 541 Bernard Avenue
ph. 448-0541
www.passeportclothing.com
Posh boutique is a favourite local haunt for accessory
savoir-faire. Freshly elegant jewelry, handbags, and
accessories are showcased in this down-to-earth shopping
hot-spot. Stand out in Pandora charm bracelets, Jamie Joseph,
Julez Bryant, Jeanine Payer, Anna Beck, Adina Reyter, and
Dyberg/Kern. Posh o ers stylish, contemporary pieces
chosen for their uniqueness and quality.
P.S. Keep an eye out for Lucy and George when visiting
Posh. ey are perhaps the most famous Boston Terriers
in town!
address. 1597 Pandosy Street
ph. 862-9404
www.posh-gallery.com
27. 250.764.0664
Open Seven Days A Week
4600 Lakeshore Rd
www.thelaughingmoon.com
Kelowna’s newest upscale women’s boutique, this urban store with its minimalist
and clean feeling carries clothing for work, dress or play as well as a variety of shoes
and accessories. Designer labels from Europe, Canada and the USA arrive continu-
ally with only a few styles selected from each. With such diverse apparel choices
showcased in this boutique, Dlux has made a statement on Kelowna’s fashion
landscape. Sizes 2 to 12 and XS to XL. Open Mon. to Sat.
address. #102 - 1289 Ellis St (Cannery Lo s)
ph. 250.869.0689
25
29. e rst of its kind in Kelowna,
Crush is a boutique devoted to
bringing us the hard to nd
cosmetics and skincare that we
all covet! Some staples at Crush
are the B.Kamins Skincare Line,
Cargo Cosmetics, Duwop, and
Oscar Blandi hair products.
P.S. While at Crush, stop by the
back of the store for a quick
manicure at Kristi’s Klaws.
address. 1561 Ellis Street
ph. 250.762.3216
Adrienne’s Esthetics @ Home
Pamper yourself at Adrienne’s Esthetics. With their sooth-
ing decor and sumptuous treatments, any diva will feel re-
freshed a er visiting. Choose from a variety of treatments,
including manicures, pedicures, facials, and waxing. A spa
day at Adrienne’s Esthetics is well worth the short trip up
Dilworth Mountain.
address. 396 Rio Dr. South
ph. 212-2858
27
30. Women’s Fashion in the
20th Century
The everchanging world of fashion
and its numerous reincarnations
Written BY: Grace Messer
Victorian
evening In the 20th century, e period of 1837-1901
gown fashion emerged as more than a is referred to as the Victorian
mere practicality; it became an era. It was named so a er Queen
art form and a means of person- Victoria, the reigning monarch
al expression. e pace at which of England at the time. At this
new styles came and old ones time, fashion was dictated from
faded away sped up, to mimic the top. When she died, how-
the changes fashion’s role was ever, in 1901, her in uence over
undergoing. From the begin- fashion faded with her. She had
ning of the century with hoop favored austere, restrictive, and
skirts and bonnets, to now; with sombre styles, but women were
jeans and t-shirts, ladies fash- now ready for more fanciful
ions have changed remarkably. clothing.
31. King Edward V11 suc- era. Societal norms were chal-
Edwardian ease
ceeded Queen Victoria’s throne. lenged, and an explosion of
epitomized
With him, he brought a fresh originality and progressive ideas
perspective of what was fashion- in art, lm psychology, and the
able. e time of his rule, 1901- role of women were established.
1918, is o en called the ‘Belle Women’s love of ne
Epoque’ era which literally fabrics and bold colors carried
means the ‘beautiful era’. Looser over into the roaring 1920’s.
silhoue es gave comfort. Pas- ey now took even more liber-
tel colors, luscious fabrics, and ties in regards to their a ire.
inventive cuts are indicators of Loose tunic-like dresses were
clothing from the Edwardian the avant-garde choice for the
modern mademoiselle. Eth-
A ‘ apper’
nic elements in design, such
dress
as oriental themes, japanese
PIC OF ROARING motifs, and grecian silhoue es e silver-screen, however, was
20’s DRESS all in uenced fashion. Young a di erent story. Glamorous
women everywhere were rebel- stars such as Marlene Dietrich
ling against the strict fashion modeled an una ainable, yet
choices of their mothers and luxurious lifestyle that women
striking out on their own. e worldwide admired. Unlike
new generation of fashionistas the trendy boyish gure of the
brought on by the 1920’s are 1920’s, clothes were cut to fol-
referred to as ‘ appers’. low the lines of a womanly body,
With the 1930’s, the showing o the form in a more
clothing choices of everyday provocative manner than ever
women took on a simpler tone. before. If anything, Hollywood
Fashion Timeline
19
19
19 - Intr res wigg ces in: el o styl
19 h
19 End rati rian
19
19
19 Chri rld atio as ing
19 18 e V
70 fi del trod aga ppa rved
01
80 od in
48 e W ric n s ‘Ro a
29
01
45
60 sti go ns in
19 - D ict
-19 of th
- M uc clo int is ‘N
-
- G f W o f ra
-E
- S an es res mor 0’s’
-
- T Fab ssio the n Er
up
nd
re W1 Ed
en tion thin rod ew
er Dior o w tric e re
at
sw o g uc
o on
b
mo
De brin ard
o r ign ar
u
ea f n
pr
ri
e gs ia
nf sy
T
lu nt
i n a r t a se
o
en he
ew
t
y
ce tic
w
sw
E
u
om
h
en
es Look
sf
th
as
2
e ‘ col
hio
r
MO le
n
D’
’
pti es
lo tion
on
ok
s
c
29
32. in the 1930’s provided a fan- wanted to feel pre y and femi- is persian
tasy world of extravagance. e nine. ‘Wasp waists’ and curvy lamb coat is
indicative
unique juxtaposition of the ex- bodies were all the rage. Exag-
of the
cesses of Hollywood, contrasted gerated by large skirts and a glamour
with the widespread Depression return to corsetry, the ‘Marilyn’ of the
and the stock market crash of style was the most desirable. 1930s
1929 is a notable feature of the is return to femininity lasted
1930’s. throughout the 1950’s.
Fashion trends changed Yet again, fashion re-
only slightly from the 1930’s– versed to the polar opposite in
1940’s. Hemlines rose a few the 1960’s. Twiggy, the teenage
inches, and new trends in hats supermodel, was the new dra-
emerged, but the rest remained matic look to emulate. Graphic
stuck in the practical 30’s. is prints, high hemlines, and even
all changed, however, when one higher shoes were the newest
norm.
“Fashion fades but is look continued to
overtake the mod trend through
style is eternal.” the 1970’s. e more traditional
return to femininity ushered
-Coco Chanel in various other garments such
as palazzo pants and oversized
of the most remarkable design- trends. Midway through the de- blazers.
ers of the 20th century, Chris- cade though, the hippie move- Although a ‘return to
tian Dior, released his ‘New ment began to overtake the mod nature’ was brought back with
Look’ collection in the spring of trend. ‘Prairie’ style long day- the 1970’s, some very unnatural
1948. Once again women dresses were viewed as the fabrics were being used. Poly-
Fashion icons through the ages:
esters and nylons were at their
height of popularity.
Another dramatic depart-
Queen Victoria, Greta Garbo, Marilyn Monroe, and 60’s supermodel Twiggy
33. place, women incorporated All of this seems to beg
Party dress typical
of the 1950s some ‘mannish’ elements into the question: where will fashion
their wardrobes. Shoulder pads, take us next? If we are continu-
double-breasted jackets, and ally looking to the past for inspi-
oversized lapels are indicative of ration, will the future of fashion
1980’s sportswear. re ect it’s past.?Only time may
Today, fashion is chang- tell.
ing at a rate faster than ever Excess of the 1980s was
before. In the past, styles deter- embraced by designer
mined an entire decade; now Bob Mackie
they may only last one season.
However, one thing remains as
a constant: today’s top fashion
designers continually plunder
ure was heralded in with the the closets of yesteryear. ey
1980’s. Power-suits, shoulder seek inspiration from vintage
pads, and bright colours with styles and out ts, o en rein-
bold shapes overtook fashion. terpreting them with a modern
is shi was mostly brought spin. Perenially chic classics,
about because of women enter- such as a 1950’s waisted dress,
ing the professional landscape. are still seen today for this
To hold their own in the previ- reason. Some vintage pieces are
ously male-dominated work- just too good to let go!
34. Okanagan Fashion Institute Cont...
so many people have not been others it is an accomplish-
given the opportunity and tools ment which leads to self-satis-
to target their innate imagina- faction.
tion and drawing skills.” “ e “People enter the pro-
experience is so much worth- gram for reasons as diverse as
while when we have people they are. It is fantastic to see
from all walks of life in the the students grow and learn
classroom. Everyone brings a and continue onto their plans
fresh perspective with them” in fashion. Whatever those
adds Tannis. plans may be.”
Upon completion of the For further information on the
9-month program, students are Okanagan Fashion Institute, contact
awarded a Diploma in Fashion Tannis @
director@okanaganfashioninstitute.ca
Design. For some, this means
2nd Floor - 3030 Pandosy Street
continuing on in their dreams of Kelowna, B.C., V1Y 1W2
becoming designers; for 250-860-6696
RevEvo Cont...
Doing what she believes in and
loves has go en Nadine this far,
and will conitinue to propel her
in the future.
She feels as though “so
many people just miss the big
picture. No ma er what eld or
career you nd yourself in, it is
possible to make a di erence.
Everyone needs to do their part
to protect this beautiful planet
we share together.” Nadine does
her part by ensuring that no
unnecessary toxins are released
into the atmosphere on her be-
half. “Even in this small choice I
have made, I have to believe that
it makes a di erence.”
35. The 4-1-1 on Kelowna’s Shopping Scene
As you have discovered, new - looking forward yet your own backyard. In contrast,
the shopping scene in Kelowna paying respect to the past - is a if you are visiting the area, have
is truly interesting and diverse. facet of Kelowna life. a wonderful time exploring
e unique avor of the city is If you are a local of the and discovering all that the city
re ected in the locally owned city, have fun discovering the has to o er. Adventure surely
boutiques. A mix of old and incredible shopping available in awaits you!