"From Wicked to Woke: Designing the Change We Wish to See in the World" - Workshop presented by Grace Rodriguez for the AIGA Houston Inside Job Conference

1. from “wicked” to “woke”:
designing the change
we wish to see in the world
grace rodriguez
ceo / executive director
impact hub houston
november 2018

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logo soup
i’ve worked with ...

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6. “design thinking is bullsh*t.”natasha jen
pentagram
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9. “how do i approach this holistically?”systems thinking
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10. “why is this problem so persistent?”crucial question
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mapping
the stakeholders
DIRECTLY AFFECTED
Unemployed
Underemployed
Physically Disabled
Mentally Disabled

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mapping
the stakeholders
DIRECTLY AFFECTED
Unemployed
Underemployed
Physically Disabled
Mentally Disabled
DIRECTLY AFFECT
Employers
Government
NGOs

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DIRECTLY AFFECT
Employers
Government
NGOs
DIRECTLY AFFECTED
Unemployed
Underemployed
Physically Disabled
Mentally Disabled
mapping
the stakeholders
INDIRECTLY AFFECTED
Family
Friends
Neighbors
Hospitals

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DIRECTLY AFFECT
Employers
Government
NGOs
DIRECTLY AFFECTED
INDIRECTLY AFFECTED
Family
Friends
Neighbors
Hospitals
INDIRECTLY AFFECT
Unemployed
Underemployed
Physically Disabled
Mentally Disabled
Product Consumers
Service Consumers
“Ostriches”
mapping
the stakeholders

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COGNITIVE
Knowledge
Skills
Reasoning
Sentiment
mapping
the factors

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NORMATIVECOGNITIVE
Social norms
Community values
Traditions
Religion
Knowledge
Skills
Reasoning
Sentiment
mapping
the factors

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NORMATIVECOGNITIVE
POLITICAL
Social norms
Community values
Traditions
Religion
Knowledge
Skills
Reasoning
Sentiment
Relationships
Power asymmetry
Formal rules
Regulatory environment
mapping
the factors

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NORMATIVE
ECONOMIC
Personal finances
Employment & economic growth opportunities
Access to markets
Infrastructure
COGNITIVE
POLITICAL
Social norms
Community values
Traditions
Religion
Knowledge
Skills
Reasoning
Sentiment
Relationships
Power asymmetry
Formal rules
Regulatory environment
mapping
the factors

19. “who needs to be involved...and how?”crucial question
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20. “how can you reframe this problem?”crucial question
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23. “how can you reframe this problem?”crucial question
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“if you want to go quickly, go alone.
if you want to go far, go together.”
questions?