1. 3.01-C Technology in
Product/Service Management

2. Intro
• Describe the use of technology in
Product/Service Management

3. Technology in Product/Service
Management
• Applications of Technology in Marketing:
1. Point-of-Sale Systems
– Scanners at cash registers, touch screens,
–hand-held devices at checkout
2. Interactive Touch Screen Computer
– Example: Kiosks

4. Technology in Product/Service
Management Continued
• 3. Interactive TV
– Where TV is like a computer- order movies,
click on Ragu for recipes, order food
• 4. Customer Relationship Management
– A customer can track an order. The CRM or
business can track customer satisfaction

5. Technology in Product/Service
Management Continued
5. Enterprise Resource Planning Systems
– Software that allows all parts of the company’s management to be
integrated

6. Technology in Product/Service
Management Continued
6. Internet
– Wi-Fi
– Search Engines
– E-mail
– E-commerce

7. Technology in Product/Service
Management
• Interactive TV helps marketers to develop a
database of their uses
• This database analysis helps see the
customer’s reaction to products
• They are testing Interactive TV for promotion

8. Technology in Product/Service
Management
• Sources:
–Marketing Essentials