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Reducing College Costs
Through Innovative Faculty
eAuthoring
Nori Barajas-Murphy • Erin Gratz
University of La Verne
“Does custom publishing work to improve
attitude* and learning outcomes?”
*Attitude= interest, appreciation of a discipline
-Romine and Banerjee 2013
AGENDA
• Define eAuthoring taxonomy
• Identify benefits of collaboration
between instructional designers,
librarians, and faculty in design
and publication
• Analyze cost savings to students
• Review data of student learning
using eAuthored content versus
traditional textbooks
@nononi28
@gratzeeSlideshare: http://goo.gl/kaOqm1
eAuthored Text - A Taxonomy
@nononi28
@gratzee
6. eAuthored Responsive
5. eAuthored Interactive
4. e/Authored Textbook
3. Curated Resources
2. Compiled Resources
1. Custom Textbook
@nononi28
@gratzee
eAuthored
TextTaxonomy
6. eAuthored Responsive
5. eAuthored Interactive
4. e/Authored Textbook
3. Curated Resources
2. Compiled Resources
1. Custom Textbook
@nononi28
@gratzee
Custom
Textbook
@nononi28
@gratzee
6. eAuthored Responsive
5. eAuthored Interactive
4. e/Authored Textbook
3. Curated Resources
2. Compiled Resources
1. Custom Textbook
@nononi28
@gratzee
Compiled
Resources
@nononi28
@gratzee
6. eAuthored Responsive
5. eAuthored Interactive
4. e/Authored Textbook
3. Curated Resources
2. Compiled Resources
1. Custom Textbook
@nononi28
@gratzee
CuratedResources
@nononi28
@gratzee
6. eAuthored Responsive
5. eAuthored Interactive
4. e/Authored Textbook
3. Curated Resources
2. Compiled Resources
1. Custom Textbook
@nononi28
@gratzee
e/Authored
Textbook
@nononi28
@gratzee
6. eAuthored Responsive
5. eAuthored Interactive
4. e/Authored Textbook
3. Curated Resources
2. Compiled Resources
1. Custom Textbook
@nononi28
@gratzee
eAuthored
Interactive
@nononi28
@gratzee
6. eAuthored Responsive
5. eAuthored Interactive
4. e/Authored Textbook
3. Curated Resources
2. Compiled Resources
1. Custom Textbook
@nononi28
@gratzee
eAuthored
Responsive
@nononi28
@gratzee
6. eAuthored Responsive
5. eAuthored Interactive
4. e/Authored Textbook
3. Curated Resources
2. Compiled Resources
1. Custom Textbook
@nononi28
@gratzee
eAuthored
TextTaxonomy
Collaboration
Faculty • Instructional Designers • Librarians
Faculty
(SME)
Librarian Instructional
Designer
This person’s expertise
and learning outcomes
lead the project
The project will move
at the rate of the
subject matter expert
This person’s
knowledge of and
accessibility to
resources support
the project
This person’s technical
skill and design
knowledge support
the project
@nononi28
@gratzee
Faculty
Librarians
Instructional
Designers
TIME
Collaboration between existing
human resources
Human Connection Moment
1. Consider what has been presented so far
2. Make 3 bullet points of actions you can take
on your campus in the near future
3. Select your favorite bullet point
4. Text to polleverywhere
5. Create groups of 3
6. Share favorite bullet point
Cost Savings to Students
@nononi28
@gratzee
EstimatedIncreasesfrom
2002to2012
Cost Savings in Research Methods = $219 – 94.49
Cost Savings in Music Appreciation = $88.75
Cost Savings in Human A&P = $72.30
Impact on Student Learning
@nononi28
@gratzee
“Reinforcing these findings, students in the baseline study who found
their instructors’ annotations, highlights, and added e-text materials
useful or whose instructors encouraged use of the e-textbooks
were:
● significantly more likely to report that the e-textbooks helped them
better understand the course ideas and concepts,
● allowed them to better organize and structure their learning,
increased their engagement with course content,
● and made their study time more efficient.”
Grajek 2013
Distracti…
Tablet novelty
Publication outputs
Design standards
Significance of Instructor Modeling
Need for Empirical
Research on Impact
of Faculty Authored
Course Content on
Learning
“Three factors have held back instructors’ ability and
willingness to publish custom materials.
The first is the lack of technology;
the second is rethinking of the economic model related
to publishing and technological issues dealing with
security, copyright, and patenting;
and the third is the numerous erroneous assumptions
and myths among instructors that accompany the idea
of customization.”
- Romine (2012)
@nononi28
@gratzee
GAO-13-368, College Textbooks: Students Have Greater Access to Textbook Information - 655066.pdf. (n.d.).
Retrieved February 25, 2015, from http://www.gao.gov/assets/660/655066.pdf
Grajek, S. (2013). Understanding What Higher Education Needs from E-Textbooks : An EDUCAUSE / Internet2 Pilot
(p. 54). Retrieved from https://www.educause.edu/library/resources/understanding-what-higher-education-
needs-e-textbooks-educauseinternet2-pilot
Martin, C., & Aitken, J. (2012). Evolving definitions of authorship in Ebook. Information Services & Use, 31(2011),
139–146. doi:10.3233/ISU-2012-0643
Romine, W., & Banerjee, T. (2012). Customization of Curriculum Materials in Science: Motives, Challenges, and
Opportunities. Journal of Science Education & Technology, 21(1), 38–45. Retrieved from 10.1007/s10956-010-
9278-8
Why textbooks cost so much. (2014, August 16). The Economist. http://www.economist.com/news/united-
states/21612200-its-economics-101-why-textbooks-cost-so-much
Resources

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Reducing the Costs of College through Innovative Faculty eAuthoring

  • 1. Reducing College Costs Through Innovative Faculty eAuthoring Nori Barajas-Murphy • Erin Gratz University of La Verne
  • 2. “Does custom publishing work to improve attitude* and learning outcomes?” *Attitude= interest, appreciation of a discipline -Romine and Banerjee 2013
  • 3. AGENDA • Define eAuthoring taxonomy • Identify benefits of collaboration between instructional designers, librarians, and faculty in design and publication • Analyze cost savings to students • Review data of student learning using eAuthored content versus traditional textbooks @nononi28 @gratzeeSlideshare: http://goo.gl/kaOqm1
  • 4. eAuthored Text - A Taxonomy @nononi28 @gratzee
  • 5. 6. eAuthored Responsive 5. eAuthored Interactive 4. e/Authored Textbook 3. Curated Resources 2. Compiled Resources 1. Custom Textbook @nononi28 @gratzee eAuthored TextTaxonomy
  • 6. 6. eAuthored Responsive 5. eAuthored Interactive 4. e/Authored Textbook 3. Curated Resources 2. Compiled Resources 1. Custom Textbook @nononi28 @gratzee
  • 8. 6. eAuthored Responsive 5. eAuthored Interactive 4. e/Authored Textbook 3. Curated Resources 2. Compiled Resources 1. Custom Textbook @nononi28 @gratzee
  • 10. 6. eAuthored Responsive 5. eAuthored Interactive 4. e/Authored Textbook 3. Curated Resources 2. Compiled Resources 1. Custom Textbook @nononi28 @gratzee
  • 12. 6. eAuthored Responsive 5. eAuthored Interactive 4. e/Authored Textbook 3. Curated Resources 2. Compiled Resources 1. Custom Textbook @nononi28 @gratzee
  • 14. 6. eAuthored Responsive 5. eAuthored Interactive 4. e/Authored Textbook 3. Curated Resources 2. Compiled Resources 1. Custom Textbook @nononi28 @gratzee
  • 16. 6. eAuthored Responsive 5. eAuthored Interactive 4. e/Authored Textbook 3. Curated Resources 2. Compiled Resources 1. Custom Textbook @nononi28 @gratzee
  • 18. 6. eAuthored Responsive 5. eAuthored Interactive 4. e/Authored Textbook 3. Curated Resources 2. Compiled Resources 1. Custom Textbook @nononi28 @gratzee eAuthored TextTaxonomy
  • 19. Collaboration Faculty • Instructional Designers • Librarians
  • 20. Faculty (SME) Librarian Instructional Designer This person’s expertise and learning outcomes lead the project The project will move at the rate of the subject matter expert This person’s knowledge of and accessibility to resources support the project This person’s technical skill and design knowledge support the project @nononi28 @gratzee
  • 22. Human Connection Moment 1. Consider what has been presented so far 2. Make 3 bullet points of actions you can take on your campus in the near future 3. Select your favorite bullet point 4. Text to polleverywhere 5. Create groups of 3 6. Share favorite bullet point
  • 23. Cost Savings to Students @nononi28 @gratzee
  • 25. Cost Savings in Research Methods = $219 – 94.49
  • 26. Cost Savings in Music Appreciation = $88.75
  • 27. Cost Savings in Human A&P = $72.30
  • 28. Impact on Student Learning @nononi28 @gratzee
  • 29. “Reinforcing these findings, students in the baseline study who found their instructors’ annotations, highlights, and added e-text materials useful or whose instructors encouraged use of the e-textbooks were: ● significantly more likely to report that the e-textbooks helped them better understand the course ideas and concepts, ● allowed them to better organize and structure their learning, increased their engagement with course content, ● and made their study time more efficient.” Grajek 2013
  • 32. Need for Empirical Research on Impact of Faculty Authored Course Content on Learning
  • 33. “Three factors have held back instructors’ ability and willingness to publish custom materials. The first is the lack of technology; the second is rethinking of the economic model related to publishing and technological issues dealing with security, copyright, and patenting; and the third is the numerous erroneous assumptions and myths among instructors that accompany the idea of customization.” - Romine (2012) @nononi28 @gratzee
  • 34. GAO-13-368, College Textbooks: Students Have Greater Access to Textbook Information - 655066.pdf. (n.d.). Retrieved February 25, 2015, from http://www.gao.gov/assets/660/655066.pdf Grajek, S. (2013). Understanding What Higher Education Needs from E-Textbooks : An EDUCAUSE / Internet2 Pilot (p. 54). Retrieved from https://www.educause.edu/library/resources/understanding-what-higher-education- needs-e-textbooks-educauseinternet2-pilot Martin, C., & Aitken, J. (2012). Evolving definitions of authorship in Ebook. Information Services & Use, 31(2011), 139–146. doi:10.3233/ISU-2012-0643 Romine, W., & Banerjee, T. (2012). Customization of Curriculum Materials in Science: Motives, Challenges, and Opportunities. Journal of Science Education & Technology, 21(1), 38–45. Retrieved from 10.1007/s10956-010- 9278-8 Why textbooks cost so much. (2014, August 16). The Economist. http://www.economist.com/news/united- states/21612200-its-economics-101-why-textbooks-cost-so-much Resources

Editor's Notes

  1. we created structure (because that's what we do) and borrowed from science the idea of a hierarchy that increases in complexity, engagement, and software reliance
  2. Just read list upward Faculty Authored 6. eAuthored Responsive = Faculty authored, personalized learning through responsive, branching, interactive, feedback-looped, graded, (Adobe DPS, OER authorship) 5. eAuthored Interactive = Faculty authored, feedback-looped (quizzes), interactivity, graded (Adobe DPS, OER authorship) 4. eAuthored Book = Faculty authored course text basic interactivity (highlight, comment, bookmark, videos, hyperlinking) (e-book, OER authorship, GinkgoTree, Adobe PDF) Faculty Curated 3. Curated Resources = faculty curates course readings from multiple published sources into electronic and/or printed book (GinkgoTree, OER use, Adobe PDF) 2. Compiled Resources = faculty compiles course reading list from multiple published sources into a centralized course location (CMS, LMS, course specific website) 1. Custom Textbook = publishing company assembles textbook from multiple published sources (Pearson, Macmillan ) 0. Plain old Textbook.
  3. Just read list upward Faculty Authored 6. eAuthored Responsive = Faculty authored, personalized learning through responsive, branching, interactive, feedback-looped, graded, (Adobe DPS, OER authorship) 5. eAuthored Interactive = Faculty authored, feedback-looped (quizzes), interactivity, graded (Adobe DPS, OER authorship) 4. eAuthored Book = Faculty authored course text basic interactivity (highlight, comment, bookmark, videos, hyperlinking) (e-book, OER authorship, GinkgoTree, Adobe PDF) Faculty Curated 3. Curated Resources = faculty curates course readings from multiple published sources into electronic and/or printed book (GinkgoTree, OER use, Adobe PDF) 2. Compiled Resources = faculty compiles course reading list from multiple published sources into a centralized course location (CMS, LMS, course specific website) 1. Custom Textbook = publishing company assembles textbook from multiple published sources (Pearson, Macmillan ) 0. Plain old Textbook.
  4. Erin 1. Custom Textbook = publishing company assembles textbook from multiple published sources (Pearson, Macmillan ) 0. Plain old Textbook.
  5. Just read list upward Faculty Authored 6. eAuthored Responsive = Faculty authored, personalized learning through responsive, branching, interactive, feedback-looped, graded, (Adobe DPS, OER authorship) 5. eAuthored Interactive = Faculty authored, feedback-looped (quizzes), interactivity, graded (Adobe DPS, OER authorship) 4. eAuthored Book = Faculty authored course text basic interactivity (highlight, comment, bookmark, videos, hyperlinking) (e-book, OER authorship, GinkgoTree, Adobe PDF) Faculty Curated 3. Curated Resources = faculty curates course readings from multiple published sources into electronic and/or printed book (GinkgoTree, OER use, Adobe PDF) 2. Compiled Resources = faculty compiles course reading list from multiple published sources into a centralized course location (CMS, LMS, course specific website) 1. Custom Textbook = publishing company assembles textbook from multiple published sources (Pearson, Macmillan ) 0. Plain old Textbook.
  6. Erin 2. Compiled Resources = faculty compiles course reading list from multiple published sources into a centralized course location (CMS, LMS, course specific website)
  7. Just read list upward Faculty Authored 6. eAuthored Responsive = Faculty authored, personalized learning through responsive, branching, interactive, feedback-looped, graded, (Adobe DPS, OER authorship) 5. eAuthored Interactive = Faculty authored, feedback-looped (quizzes), interactivity, graded (Adobe DPS, OER authorship) 4. eAuthored Book = Faculty authored course text basic interactivity (highlight, comment, bookmark, videos, hyperlinking) (e-book, OER authorship, GinkgoTree, Adobe PDF) Faculty Curated 3. Curated Resources = faculty curates course readings from multiple published sources into electronic and/or printed book (GinkgoTree, OER use, Adobe PDF) 2. Compiled Resources = faculty compiles course reading list from multiple published sources into a centralized course location (CMS, LMS, course specific website) 1. Custom Textbook = publishing company assembles textbook from multiple published sources (Pearson, Macmillan ) 0. Plain old Textbook.
  8. Nori 3. Curated Resources = faculty curates course readings from multiple published sources into electronic and/or printed book (GinkgoTree, OER use, Adobe PDF)
  9. Just read list upward Faculty Authored 6. eAuthored Responsive = Faculty authored, personalized learning through responsive, branching, interactive, feedback-looped, graded, (Adobe DPS, OER authorship) 5. eAuthored Interactive = Faculty authored, feedback-looped (quizzes), interactivity, graded (Adobe DPS, OER authorship) 4. eAuthored Book = Faculty authored course text basic interactivity (highlight, comment, bookmark, videos, hyperlinking) (e-book, OER authorship, GinkgoTree, Adobe PDF) Faculty Curated 3. Curated Resources = faculty curates course readings from multiple published sources into electronic and/or printed book (GinkgoTree, OER use, Adobe PDF) 2. Compiled Resources = faculty compiles course reading list from multiple published sources into a centralized course location (CMS, LMS, course specific website) 1. Custom Textbook = publishing company assembles textbook from multiple published sources (Pearson, Macmillan ) 0. Plain old Textbook.
  10. Erin Faculty Authored 4. eAuthored Book = Faculty authored course text basic interactivity (highlight, comment, bookmark, videos, hyperlinking) (e-book, OER authorship, GinkgoTree, Adobe PDF)
  11. Just read list upward Faculty Authored 6. eAuthored Responsive = Faculty authored, personalized learning through responsive, branching, interactive, feedback-looped, graded, (Adobe DPS, OER authorship) 5. eAuthored Interactive = Faculty authored, feedback-looped (quizzes), interactivity, graded (Adobe DPS, OER authorship) 4. eAuthored Book = Faculty authored course text basic interactivity (highlight, comment, bookmark, videos, hyperlinking) (e-book, OER authorship, GinkgoTree, Adobe PDF) Faculty Curated 3. Curated Resources = faculty curates course readings from multiple published sources into electronic and/or printed book (GinkgoTree, OER use, Adobe PDF) 2. Compiled Resources = faculty compiles course reading list from multiple published sources into a centralized course location (CMS, LMS, course specific website) 1. Custom Textbook = publishing company assembles textbook from multiple published sources (Pearson, Macmillan ) 0. Plain old Textbook.
  12. Nori 5. eAuthored Interactive = Faculty authored, feedback-looped (quizzes), interactivity, graded (Adobe DPS, OER authorship)
  13. Just read list upward Faculty Authored 6. eAuthored Responsive = Faculty authored, personalized learning through responsive, branching, interactive, feedback-looped, graded, (Adobe DPS, OER authorship) 5. eAuthored Interactive = Faculty authored, feedback-looped (quizzes), interactivity, graded (Adobe DPS, OER authorship) 4. eAuthored Book = Faculty authored course text basic interactivity (highlight, comment, bookmark, videos, hyperlinking) (e-book, OER authorship, GinkgoTree, Adobe PDF) Faculty Curated 3. Curated Resources = faculty curates course readings from multiple published sources into electronic and/or printed book (GinkgoTree, OER use, Adobe PDF) 2. Compiled Resources = faculty compiles course reading list from multiple published sources into a centralized course location (CMS, LMS, course specific website) 1. Custom Textbook = publishing company assembles textbook from multiple published sources (Pearson, Macmillan ) 0. Plain old Textbook.
  14. Nori 6. eAuthored Responsive = Faculty authored, personalized learning through responsive, branching, interactive, feedback-looped, graded, (Adobe DPS, OER authorship)
  15. Just read list upward Faculty Authored 6. eAuthored Responsive = Faculty authored, personalized learning through responsive, branching, interactive, feedback-looped, graded, (Adobe DPS, OER authorship) 5. eAuthored Interactive = Faculty authored, feedback-looped (quizzes), interactivity, graded (Adobe DPS, OER authorship) 4. eAuthored Book = Faculty authored course text basic interactivity (highlight, comment, bookmark, videos, hyperlinking) (e-book, OER authorship, GinkgoTree, Adobe PDF) Faculty Curated 3. Curated Resources = faculty curates course readings from multiple published sources into electronic and/or printed book (GinkgoTree, OER use, Adobe PDF) 2. Compiled Resources = faculty compiles course reading list from multiple published sources into a centralized course location (CMS, LMS, course specific website) 1. Custom Textbook = publishing company assembles textbook from multiple published sources (Pearson, Macmillan ) 0. Plain old Textbook.
  16. Nori: The “proof of concepts” emerging from each group in this project showed the potential and need for designers to intervene as “imagineers” of new modes of being for the book in tablets. (Martin) Optimal Conditions Culture values expertise of each member of design team= collaboration Aitken & Martin
  17. Nori
  18. Nori
  19. Erin 28% = overall consumer price increase 89% = increase of tuition and fees 51% = a cool number course materials may also be limited given their uniqueness to a particular course on a particular campus. In 2005, based on data from the Bureau of Labor Statistics, we reported that new college textbook prices had risen at twice the rate of annual inflation over the course of nearly two decades, increasing at an average of 6 percent per year and following close behind increases in tuition and fees.8 More recent data show that textbook prices continued to rise from 2002 to 2012 at an average of 6 percent per year, while tuition and fees increased at an average of 7 percent and overall prices increased at an average of 2 percent per year. As reflected in figure 1 below, new textbook prices increased by a total of 82 percent over this time period, while tuition and fees increased by 89 percent and overall consumer prices grew by 28 percent. One campus bookstore reported that its students saved more than $150 per semester, on average, after it introduced textbook rental and digital book programs.
  20. Erin One campus bookstore reported that its students saved more than $150 per semester, on average, after it introduced textbook rental and digital book programs. (GAO report) To Buy: Music appreciation textbook: $123. Versus the Faculty authored text, plus recorder: $35. Student savings: $88 Anthropology Research Methods: $244. Versus faculty authored text: $25. Student savings: $219 (for rent savings start at: 94.49) Writing for Educators: Versus faculty eauthored text: $10. Student savings Physiology lab book: $152.25 versus faculty authored text: $79.95. Student savings: $72.30
  21. Erin One campus bookstore reported that its students saved more than $150 per semester, on average, after it introduced textbook rental and digital book programs. (GAO report) To Buy: Music appreciation textbook: $123. Versus the Faculty authored text, plus recorder: $35. Student savings: $88 Anthropology Research Methods: $244. Versus faculty authored text: $25. Student savings: $219 (for rent savings start at: 94.49) Writing for Educators: Versus faculty eauthored text: $10. Student savings Physiology lab book: $152.25 versus faculty authored text: $79.95. Student savings: $72.30
  22. Erin One campus bookstore reported that its students saved more than $150 per semester, on average, after it introduced textbook rental and digital book programs. (GAO report) To Buy: Music appreciation textbook: $123. Versus the Faculty authored text, plus recorder: $35. Student savings: $88 Anthropology Research Methods: $244. Versus faculty authored text: $25. Student savings: $219 (for rent savings start at: 94.49) Writing for Educators: Versus faculty eauthored text: $10. Student savings Physiology lab book: $152.25 versus faculty authored text: $79.95. Student savings: $72.30
  23. Nori
  24. Nori
  25. Nori highlighting, commenting, bookmarking are common. and many of these will produce a way to study/study features. when modeled, students report they are more likely to understand how best to use them.
  26. Erin is lacking. mostly anecdotle through faculty’s perception of student learning. needs further study.
  27. Erin