Use the guide to help you evaluate the success of your advert

1. Think (Evaluate)- How successful is my final advert? … The final part of this assignment is to produce
a brief evaluation of your own advertisement for ‘Streets’ trainers. The focus of this is to show that
you know why and understand how you have used media language in the creation of your advert
and how it will appeal to your target audience.
1. What main and
secondary images
did I use, why and
how effective do I
believe it to be?
6. how successful is my
final advert in making it
obvious what is/are the
USP of the trainers and
reflect the results of my
audience survey
5. how successful is
my final advert in
reflecting/appealing to
my target audience’s
profile and their needs?
If I used social media,
why?
4. What page
design/layout and font
style did I use, why and
how satisfied am I with
the outcomes?
7. What anchorage did I
use (i.e. slogan) and how
satisfied am I with the
outcomes?
2. What types of camera
shots/framing have you used,
why and how satisfied are you
with the outcome?
3. What connotations
have I used in my advert
and why?(e.g. use of
colour, props, background,
costume, lighting, settings,
actors positioning/gestures,
font style etc. How effective
do I believe my choices to
be in appealing to my
audience?
8.Comparing my advert to
real trainers adverts, how is
mine’s similar (i.e.
conventions successfully
reproduced) and what
specific improvements
could be made?

2. EARN HIGHER MARKS BY USING KEY MEDIA TERMS

3. Think (Evaluate)- How successful is my final advert?
1. What main and secondary images
did I use, why and how effective do I
believe it to be?
4.What page design/layout and font style did I use, why and how
satisfied am I with the outcome?
2. What types of camera shots/framing
have you used, why and how satisfied are
you with the outcome?
Other:
3. What connotations have I used in my advert and why?(e.g. use
of colour, props, background, costume, lighting, settings, actors
positioning/gestures, font style etc. How effective do I believe
my choices to be in appealing to my audience?

4. 6.how successful is my final advert in making it obvious
what is/are the USP of the trainers and reflect the
results of my audience survey
5. how successful is my final advert in
reflecting/appealing to my target audience’s
profile and their needs? If I used social media,
why?
7.What anchorage did I use (i.e. slogan) and
how satisfied am I with the outcomes?
8.Comparing my advert to real trainers adverts, how is
mine’s similar (i.e. conventions successfully reproduced)
and what specific improvements could be made?

5. How to get top marks
Tell/ describe to the examiner
what you did
You state your reasons for your
choices
You explain what aspects of
your advert was done well and
what specific improvements
could be made
You explain what aspects of
your advert was done well
and what specific
improvements are needed
and why
You take every opportunity
to explain how your advert
appeals to your target
audience
You use media language

6. How to get top marks
Tell/ describe to the examiner
what you did
You state your reasons for your
choices
You explain what aspects of
your advert was done well and
what specific improvements
could be made
You explain what aspects of
your advert was done well
and what specific
improvements are needed
and why
You take every opportunity
to explain how your advert
appeals to your target
audience
You use media language