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6 Principles to Work Differently // Dimension and Diagram

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Infuse design thinking and innovation into your day-to-day work. Creating new value and tackling big problems isn’t contingent on a prescribed sequence or linear design process. It’s about maintaining a core set of principles that create the foundation for a flexible, behavioral methodology to tackle any situation.

Dimension and Diagram is about identifying and structuring information to frame a problem.

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6 Principles to Work Differently // Dimension and Diagram

  1. 1. Copyright © 2017 Salesforce DIMENSION and DIAGRAM Identifying and structuring information to solve the problem ignite
  2. 2. Dimension and Diagram
  3. 3. Copyright © 2017 Salesforce 3DeathtoStock_Medium9.jpg, deathtothestockphoto.com
  4. 4. Copyright © 2017 Salesforce Develop a solution to improve cold care PROBLEM TO SOLVE
  5. 5. Copyright © 2017 Salesforce 5 For who? What type of solution? Where is existing need? What’s important in a solution? Resources? Timing? Defined production constraints? Develop a solution to improve cold care CONSIDERATIONS
  6. 6. Copyright © 2017 Salesforce SD something different GAC getting a cold HAC having a cold GOAC getting over a cold Masking Symptoms Changing Environment Flushing Comforting 6 Structuring the problem is part of the work
  7. 7. Dimension + Diagram Making information visual in order to find relationships and solutions Identifying and exploring important facets of a problem
  8. 8. You already practice this behavior in other areas of your life.
  9. 9. Copyright © 2017 Salesforce How do you decide on a new apartment or house? PROBLEM TO SOLVE DeathtoStock_CreativeSpace10.jpg deathtothestockphoto.com
  10. 10. Copyright © 2017 Salesforce 10 Location Price House itself Schools Transportation Neighborhood You think about many dimensions CONSIDERATIONS DeathtoStock_CreativeSpace4.jpg deathtothestockphoto.com
  11. 11. Copyright © 2017 Salesforce School Districts 11 And use visual tools to better understand PriceTransportation
  12. 12. Apply the same behaviors to your innovation challenge.
  13. 13. Copyright © 2017 Salesforce Create connections with online shoppers PROBLEM TO SOLVE DeathtoStock_medium6.jpg deathtothestockphoto.com
  14. 14. Copyright © 2017 Salesforce Breakdown the problem space by identifying distinct pieces of information Fast SurpriseFun Adults Teens Reading Waiting Phone Tablet Families Discussing
  15. 15. Copyright © 2017 Salesforce Breakdown the problem space by identifying distinct pieces of information Fast SurpriseFun Adults Teens Reading Waiting Phone Tablet Families Discussing “USERS” “VALUES”
  16. 16. Copyright © 2017 Salesforce . Dimension from multiple angles TOP DOWN Start with a category and breakdown BOTTOM UP Synthesize discrete pieces of info “USERS” Fast SurpriseFun FamiliesAdults Teens “VALUES”
  17. 17. Copyright © 2017 Salesforce 17 Relationships that are hidden in data and words appear when visualized; allowing you to see the problem in new ways. Visualize information to help synthesize and prioritize DELIGHT EASEVALUE
  18. 18. Copyright © 2017 Salesforce 18 Create simple diagrams as tools to frame 
 and communicate MATRIX OVERLAP SPECTRUM It’s not about being perfect, but useful.
  19. 19. Copyright © 2017 Salesforce 19 Value Web
  20. 20. Copyright © 2017 Salesforce 20 Mapping
  21. 21. Copyright © 2017 Salesforce 21 2x2
  22. 22. Copyright © 2017 Salesforce 22 Objectives
  23. 23. Thank you! L e a r n m o r e s a l e s f o r c e . c o m / w o r k d i f f e r e n t l y ignite

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