Unlocking the Power of B2B Content Marketing

© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Unlocking the power of
B2B Content Marketing

91% of B2B marketers use content marketing for improving
website traffic.
Content Marketing for B2B companies

91% of B2B marketers use content marketing for improving
website traffic.
Content enables you to achieve 62% Higher Lead Generation
from your B2B website.

• High Ranking in Google and other search
engine results by using quality content.
• Customers looking for valuable information
can find you easily and engage instantly.
• Content is the best way for building brand
awareness and gaining trust
Why you need it?

• White papers
• Blogs
• Case Studies
• Webinars
• Ebooks
• Videos
• Presentations
To engage and convert different prospects effectively, you need to make your
website content rich by creating versatile content pieces such as:
Why you should use?

ADP, one of the largest providers of business outsourcing, serves 600000
businesses of all types and sizes in more than 125 countries.
Within 3 months, Campaign for White Papers generated $1 million sales
and closed many new deals ahead.
White Papers

ADP, one of the largest providers of business outsourcing, serves 600000
businesses of all types and sizes in more than 125 countries.
Within 3 months, Campaign for White Papers generated $1 million sales
and closed many new deals ahead.
White Papers
 White papers Exhibit your Expertise by displaying
how you can provide best solutions and
recommendations.
 Using White papers in the form of gated content,
you can Generate more Sales-ready Leads.

Kinaxis, a supply chain management company used blogging platforms to
increase their business. They achieved 270% hike in website traffic and
320% increase in web conversion.
B2B Blogs

Kinaxis, a supply chain management company used blogging platforms to
increase their business. They achieved 270% hike in website traffic and
320% increase in web conversion.
B2B Blogs
 Blogging allows you to connect with your
prospects unlike any other marketing
channel.
 By consistently posting smart and relevant
articles, you can achieve steady growth in
your blog traffic.

Open Text, one of the largest software company, created a personalized new
customer on boarding site offering case studies and eBooks.
They gained 1700 new contacts with opportunities worth $ 1.8 million.
Case Studies

Open Text, one of the largest software company, created a personalized new
customer on boarding site offering case studies and eBooks.
They gained 1700 new contacts with opportunities worth $ 1.8 million.
Case Studies
 Case studies come from the mouth of the
consumer, so they act as a third party
endorsement of your brand.
 Case studies make great sales collateral
for your team & are used in drip
campaigns.

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Demand base, a technology company designed a Webinar and a live
presentation.
The results of the campaign included 1700 leads, 5000 view on Slideshare
and $1 million in new business.
Webinars

Demand base, a technology company designed a Webinar and a live
presentation.
The results of the campaign included 1700 leads, 5000 view on Slideshare
and $1 million in new business.
 Build credibility for your business and
easily project your messages to a larger
audience in an interactive manner.
 Directly Engage with your Customers
and provide trainings, conduct question
and answer sessions, make and lot more
Webinars

Sales Benchmark, a consulting firm, launched a campaign, targeting
prospects that were newly hired VP of sales; The promoted eBook got
5781+ downloads by target VP’s.
eBooks

Sales Benchmark, a consulting firm, launched a campaign, targeting
prospects that were newly hired VP of sales; The promoted eBook got
5781+ downloads by target VP’s.
 eBooks are perfect for distribution on
online and social media channels,
Increasing Brand Presence in customer
communities.
 eBooks are more versatile and effective
allowing you to include video trainings,
audio interviews, worksheets, graphics etc.
eBooks

Peddinghaus Corporation, a premier manufacturer of steel equipment,
utilized You Tube channel for increasing its brand awareness and within a
short span amassed 28,000 YouTube views on their channel.
Videos

Peddinghaus Corporation, a premier manufacturer of steel equipment,
utilized You Tube channel for increasing its brand awareness and within a
short span amassed 28,000 YouTube views on their channel.
Videos
 Videos reach a broader audience as it can
be instantly shared on different platforms
like Facebook, Twitter, and more.
 Videos showing customer using product
drive higher user engagement as your
prospects can instantly make out how your
product will benefit them.

Holland-Mark, a Boston-based digital agency, was recently featured on
the home-page of Slideshare for their “selling the dog food: startup
marketing” PowerPoint. Within a short span presentation gained 9,987
views, and dozens of qualified leads.
Presentations

Holland-Mark, a Boston-based digital agency, was recently featured on
the home-page of Slideshare for their “selling the dog food: startup
marketing” PowerPoint. Within a short span presentation gained 9,987
views, and dozens of qualified leads.
Presentations
 PowerPoint is an excellent inbound
marketing method to drive more traffic
and conversions.
 Presentations with catchy graphics and
images are best medium for storytelling
and brand awareness.

At Grazitti Interactive, we create content, which is engaging and enriching.
For us, content creation is not a nicely worded piece of collateral but a well-
strategized and targeted message enveloped in an interesting story.
We create effective content for following:
Grazitti Content Marketing Services
• White Papers
• Case studies
• eBooks
• Newsletters
• Datasheets
• Presentations
• Flyers
• Micro site & communities
• Video embedded PDF
• Demos
• Webinars
• Product 360s
• Websites

Our Content Portfolio
eBooks Presentations Product Demos
Infographics Videos Blogs
Need content that drives higher user engagement? Contact Us Now

Unlocking the Power of B2B Content Marketing

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Unlocking the Power of B2B Content Marketing