'You are what you wear - is there a future in wearable tech?' on October 13th sponsored by UK Fast and Apadmi as part of MoMoMcr. Talk and slides by @dansodergren aka @ukmarketinghelp about his take on wearables and where we are now. Panel discussion afterwards included @MartinSFP from The Next Web @PiersRidyard from Nifty @MadewithGlove CEO Michelle Hua @ImranYounis a UX expert working on wearables

2. So WHO am I?
Dan Sodergren:
Motivational, marketing, man.
Working mainly in SOCIAL /MOBILE.
I consult for and do trainings for large
organisations.
And smaller start ups too.

3. I speak to different sized crowds…

4. All sorts of talks

5. I help start up’s grow…

6. Usually go against ‘bigger’
companies.

7. Some you may have heard of…

8. Some you may not have heard of …

9. Usually in mobile and high tech.

10. Been in it for years…

11. Even when it was rubbish ;)

12. When ever year was:

13. Been an evangelist for…

14. Be “wear”

15. Beware
The
Hype
Cycle.

22. We are at peak with wearables.
• Wearable Technology - hailed “The Next Big Thing” by Credit Suisse, who
predict the market will ramp up from $3B to $50B in the next few years.
• “By the year 2018, the wearable technology market will be worth $8.36
billion.” Forbes.
• “There are already 100 million wearable devices connected to the Internet
– and that number will grow to half a billion in the next few years.” Matt
Johnston, Chief Marketing & Strategy Officer, Applause
• “Roughly 50 million wearable units will be sold in 2014, and more than 180
million are predicted to sell in 2018.” From the IHS white paper titled
Wearable Technology - Market Assessment.
• BUT….. This is what is said at the peak moments.

23. It happened with AR

24. It’s Just like ordinary reality
Flickr: wvs

25. Only more so
Flickr: wvs

26. BUT…How many people really…?

29. “Wear” be next - for wearables?

30. As in mobile… so it will be in wearable.
• The “usual”
mobile
suspects.
• Fashion.
• Retail.
• Automotive.
• High end B2C.
• Moments…

31. As we are on to Every Minute
Marketing. Moments of Joy.

32. With hardware – we begin with
ourselves.
• Deloitte predicted that 10 million wearable
devices will ship globally in 2014, and most of
these are likely to be fitness bands.

33. How many might be in here by March 2015….?

34. Me Ware:
• Best people.
• Fitness freaks.
• Obsessed with
tech.
• With themselves.
• With me and
being mobile.
• Perfect.

35. Great Wearables..

37. Or paying, or playing.

38. Or starting your car…

39. But I think the real opportunity is..
Not B2C
But Me2B

44. Here are some problems that could
slow down the wearable tech trend
and something to think about:
• Battery Life:
• We can overcome some cool stuff with solar.
• Size:
• We will overcome this with ‘moore’s law’
• But: You still have …
• The Bluetooth Conundrum.
• The Dork Factor.

45. The Bluetooth Conundrum.

46. The high dork factor…

47. What is the Value Add?
This is the real bummer.

48. A more serious one… About data.

49. Who really becomes empowered?

50. Who also becomes empowered?

51. In conclusion… kinda…
• A fad is something that comes along and is fashionable for a short
period of time before it disappears without a trace. Meanwhile, a
trend is a discernible shift in habits that is here to stay.
• Tristan Ramus Managing Director and Founder of Hamilton
Bradshaw Private Equity
• A nicer way to put it is…
• “A Wave is a fad, the Tide is the trend”
• Steve Milton Director, Global Communications at eBay
• We only on the first wave of wearables
• But I do not believe this is the way the tide is going.

52. Mobile phones will win out.

53. What will get really interesting is when
“wearables” are no longer worn…

54. Cheers folks at #momomcr
• Huge thanks to everyone else on the panel.
• @MartinSFP
• @PiersRidyard
• @MadewithGlove
• @ImranYounis
• And the organisors @MoMoMcr
• And main sponsors @apadmi and @ukfast.
• For a blog summary of the event go to:
• http://www.orchard.co.uk/Blog/Liveblog-Mobile-
Monday---You-Are-What-You-Wear-8611.aspx