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Zamza. National final ClimateLaunchpad Ukraine

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Zamza is a unique cookie, which not only contains protein from mealworms, it is well-balanced and has low amount of sugar as well. Our cookies are healthy and nutritious.
We believe, that cookie is a perfect way to show people that alternative protein is acceptable in their usual diets.

Publié dans : Alimentation
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Zamza. National final ClimateLaunchpad Ukraine

  1. 1. Zamzaspecial mealing project Meet
  2. 2. Deal what we do? millennialsZamza healthy food 0.5$/cookie
  3. 3. Market Segmentation 18-35 years health-oriented people feeling responsible for ecology open for foodie experiments End Consumer (600k, Ukrainian Market) Street Cafe EU market (approx. 1,65 M) cafe, street cafe food to go
  4. 4. no risk of extra fats and carbs balance of taste and utility fast and easy snack Value proposition Guilty pleasure with no guilt
  5. 5. Product preview
  6. 6. Product preview
  7. 7. Finances Life of customer - 3y Life of product - 1w Cost per sell - $50/client Cost make - $0.32 Market size - 500k Market share - 8% Revenue - $69,333 Life Customer (years) 3 Life Product (years) 0,02 Products/Deal 1 Deals/Customer 150 Products/Customer 150 Cost Sell/Customer 0,20 Cost Sell/Product 1,33E-03 Net Price/Product 1 Cost Make/Product 0,32 Cost/Product 0,32 Market 50 000 Market Share 8% Profit/Product 0,68 Customers 4 000 Products/Year 200 000 Profit/Year 69 333
  8. 8. Enviromental impact Citation: Oonincx DGAB, de Boer IJM (2012) Environmental Impact of the Production of Mealworms as a Protein Source for Humans – A Life Cycle Assessment. PLoS ONE 7(12): e51145. doi:10.1371/journal.pone.0051145 Carbon, material and water footprint for different types of meat, dairy products, vegetables and fruit. European Enviroment Agency http://www.eea.europa.eu/data-and-maps/figures/carbon-material-and-water-footprint Information references: Water footprint (liters) Mealworms Chicken Beef 0 5000 10000 15000 20000 CO2 footprint (kg) Mealworms Chicken Beef 0 5 10 15 20 Land use (m2) Mealworms Chicken Beef 0 75 150 225 300
  9. 9. Meat consumption Uruguay Paraguay BrazilUnited StatesArgentina Nigeria Mozambique IndiaGhanaBangladesh 0 15 25 35 45 55 0 0.5 1 1.5 2 kilograms per capita kilograms per capita The Organisation for Economic Co-operation and Development (2016) Meat consumption (indicator). doi: 10.1787/fa290fd0-en (Accessed on 04 September 2016) Information references:
  10. 10. Change attitude to insect protein Scale to foreign market till 2025 Team & Dream We are: We want to: Yurii Kat Nazar Vika founder mistress of mealworms, cooking and design construction engineer marketing & PR

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