GreenPlumbers licensing meeting during the WaterSmart Innovations '09 conference on 10/6/09 in Las Vegas.

1. Why go green?
Jonathan Cruz
Director of Educational Partnerships

2. Why go green?
According to the GFK Roper Green Gauge®
study, companies that are slow to take green
action are missing a growth opportunity.

3. Don’t miss your opportunity…

4. Consumers want you to be green
•87% of American consumers are
seriously concerned about the
environment.*
•79% of American consumers say a
company’s environmental practices
are important when considering the
products/services they purchase.*
*GFK Roper Green Gauge® study, 2007

5. Consumers need you to be green
•49% of American consumers state they
would do more for the environment if
they only knew how.
•Diminishing fresh water supply is the
second highest environmental issue on
Americans’ minds at 55%, ahead of fuel
and energy shortages at 54%.

6. Difference Between GreenPlumbers Training
and Licensing - Individual vs. Company
• The GreenPlumbers training and accreditation
program will result in increased water and energy
savings for consumers and businesses across America,
and will create a positive image change for thousands
of plumbers.

7. Difference Between GreenPlumbers Training
and Licensing - Individual vs. Company
• GreenPlumbers also presents new business
opportunities, as the United States enters a new era
of conservation and sustainability.

8. Difference Between GreenPlumbers Training
and Licensing - Individual vs. Company
• All accredited GreenPlumbers will enjoy the benefits
and enhanced image gained from becoming a
GreenPlumber, but Licensed GreenPlumbers - the
contractors who employ GreenPlumbers and choose
to participate in the national license program - will
be able to market their services using the
GreenPlumbers branded logo and consumer/business
referral programs.

9. Why a licensing program?
• To maintain the integrity of the GreenPlumbers ethic
and commitment to conservation.
• To maintain uniformity and excellence in curriculum
and work practices.
• To strengthen the GreenPlumbers brand globally.
• To provide consumer and business referrals based
upon the trusted name of GreenPlumbers.
• To take advantage of market-based install programs
across the country.

10. Why a licensing program?
• The GreenPlumbers license program is not a franchise and
does not confer exclusive territories, it is a co-branding
marketing opportunity that offers incredible name
recognition across the United States and provides substantial
additional business opportunities and referrals for existing
businesses. Plumbing companies are eligible to become
GreenPlumbers Licensees after the RMO/General Manager
has been accredited in GreenPlumbers courses. Licensed
GreenPlumbers make a commitment to train their staff and
adhere to the GreenPlumbers Code of Ethics. With proof of
association membership there is a one-time initial fee of
$300 to enter into the licensing network and use the
trademark and logos, followed by a monthly fee of $200 for
marketing and infrastructure.

11. Going green in a down economy
• Sustainability is a growing trend with numerous
business opportunities.
• Entrepreneurs who align themselves with
GreenPlumbers will be at the forefront of the
sustainable plumbing revolution.

12. Benefits of requiring a Licensed GreenPlumber
Credibility of GP Program is endorsed by: AWE, CSSE,
EPA, IAPMO, Consortium for Energy and numerous
water districts and municipalities
Gain access to statistics on water and energy savings
after proposed conservation implementation

13. Benefits of requiring a Licensed GreenPlumber
Consistency of Brand and Training providing the most
highly educated individuals in the plumbing industry
Consistency of Performance providing plumbers who
adhere to the GreenPlumbers Code of Ethics

14. Benefits of becoming a Licensed GreenPlumber
 Incremental Business
 Install Programs and New Business
New kind of customer
 Proactive vs. reactive calls
 Potential Product Discounts through Manufacturer Partnerships
 Global, National and Local Advertising Network
 Online and traditional marketing campaigns
 Public Relations
 Customized press release
 Profile on our website and web page linkage
 Proximity search
 Call center

15. Benefits of becoming a Licensed GreenPlumber
 Exclusive Features
 Licensee log-in
 Roundtable with peer Licensed GreenPlumbers
 Coupon discounts with GreenPlumbers
 Consultative marketing
 Collaborative monitoring of logo use
 Access to GreenPlumbers licensee store
 New Customers added to customer base
 Install programs
 Builders, Municipalities, Contractors requiring only LGPs on
their jobs
 Proximity search and webpage linkage
 Specialized referrals (ex - roofing, landscaping)
 Increased ROI - due to increased revenues through higher
volume

16. Licensing = Marketing
GreenPlumbers Licensing is not an Association.
– The GreenPlumbers Licensee program is
powerful and cutting edge marketing of
your education.
– GreenPlumbers gives you the ability to
market the relationship as opposed to the
product.
– Measurable marketing – what are you really
making for every dollar invested.

17. Licensing should be looked at as marketing
GreenPlumbers speaks directly to your consumer:
– The goals of GreenPlumbers Licensing and
traditional forms of advertising are the same- to
convince consumers to choose your business. The
means of accomplishing this, is however very
different.
– GreenPlumbers utilizes unconventional marketing
mediums and tactics to target your specific
audience and demographic.

18. Don’t Spend More, Spend Different
• The need for new media and marketing never lets
up, GreenPlumbers is committed to staying on the
pulse of the ever-evolving cutting edge.
• To stay on the edge means to be current and
connected to the consumer, grounded in your
company’s needs and immersed in today’s
technology.
• With the market conditions impacting us as never
before, times call for reinvention and innovation at a
fraction of the cost.

19. Don’t Spend More, Spend Different
• The need for new media and marketing never lets
up, GreenPlumbers is committed to staying on the
pulse of the ever-evolving cutting edge.
• With the market conditions impacting us as never
before, times call for reinvention and innovation at a
fraction of the cost.

20. Don’t Spend More, Spend Different
• To stay on the edge means to be current and
connected to the consumer, grounded in your
company’s needs and immersed in today’s
technology.

21. Fresh Perspective
• GreenPlumbers’ branding is breaking existing
industry boundaries by introducing an innovative
approach to the advertising game. Through our fresh
perspective, we are creating ample opportunity for
rapid growth and profitability.

22. Quality 1st Plumbing Repair - Denver, CO
For Quality 1st Plumbing Repair, a family-owned plumbing and drain
cleaning business, conservation is key. Quality 1st not only talks the talk
with lots of information for homeowners on how to conserve resources
and judge water efficiency, it walks the walk by being the first licensed
GreenPlumber in Colorado. The company is keen to share their
conservation-minded practices with homeowners and businesses. "We
are in a position to educate our customers to help them make informed
decisions," says owner Howard Metz. "I've found customers are hungry
for this knowledge."
The EcoPlumber - Columbus, OH
The EcoPlumber doesn't just want to be an eco-friendly company: The
EcoPlumber's website exclaims that they are "Going Green and Beyond!!"
For the EcoPlumber, that means recycling all materials, scrap and waste
from every job site. It also means offering stateof- the-art green
products like high-efficiency toilets, instant hot water, and tankless
water heaters. "We believe in working toward a sustainable future in our
homes and our world," says owner Aaron Gaynor. "We want to make the
ideas and products of green plumbing known here in Ohio, in areas
where consumers may not be exposed to their options."

23. LeDuc & Dexter - Santa Rosa, CA
LeDuc & Dexter is one of the most prominent plumbing contractors in
the North Bay, and its first regional GreenPlumbers Licensee. "We're
proud to be the leader in our market," says president Tom LeDuc. "We
are in the position to guide our customers in the right direction with
their new green projects and existing buildings. We believe in
supporting a sustainable environment and doing everything we can to
save our planet for our children and grandchildren." LeDuc & Dexter
works with many wineries in Sonoma and Napa counties.
TSQ & Son Plumbing & Heating - Havertown, PA
Tom Quagliarello, owner of TSQ & Son Plumbing & Heating, admits to
having "almost an obsession" for knowledge in environmental issues.
Studying for his LEED accreditation, he found GreenPlumbers on the
internet. Quagliarello says he is excited to be the first GreenPlumber in
his area. "Being the first will hopefully spark the interest of other
plumbers in the area, and contribute to an army of GreenPlumbers.
Ultimately," Quagliarello says, "the reason I became a GreenPlumber is
to contribute in any way I can."

24. Gene Johnson Plumbing is at the forefront of Seattle's green movement, cementing its
reputation for environmental awareness by becoming the area's first licensed GreenPlumber. In
its second generation of family ownership after 42 years in business, the company is run now by
Kimberly Kean, Johnson's daughter, and son-in-law Dennis Hamon. "People may overlook the
idea that the plumber is one of the front-line people in conserving water and energy. If
homeowners want to be green, one of the first things they should do is contact a plumber.
Conserving water is one of the most useful things they can do."
Gene Johnson Plumbing - Seattle, WA
Speedway Plumbing - Concord, NC
Speedway Plumbing has about 50 plumbers, all of whom have become accredited
GreenPlumbers. "We intend to focus on educating our customers to be more water efficient --
to offer inspection services and retrofit homes and businesses to maximize energy and water
savings," says company president Bryan Huneycutt. "We are proud to be North Carolina's first
licensed GreenPlumber. We hope that it will encourage other plumbers to become licensed and
to be leaders for the green movement."

25. How plumbers can benefit
from Social Media

26. Aaron Gaynor
The EcoPlumbers, Owner
Columbus, OH

27. Joshua Dowden
Director of Information Technology

28. The Power of Social Media

29. Common Misconceptions
Social media does not apply to my business.

30. Common Misconceptions
Social media does not apply to my business.
Social media is intimidating.

31. Common Misconceptions
Social media does not apply to my business.
Social media is intimidating.
I don’t understand it.

33. Social Media as a Tool
Trust
Engagement
Relationships

34. Social Media as a Tool
Trust
Engagement
Relationships
Are integral to every business.

35. Social Media as a Tool
Trust
Engagement
Relationships
Are integral to every business.
And social media.

36. Social Media as a Tool
Helps you target local business more effectively
with a greater ROI than traditional marketing
campaigns.
Creates a relationship with your customer and
builds loyalty.
Reaches Generation Y, who utilize social media
as a primary mode of communication.

37. Plumbers, we hear you.

38. Internet Killed the Yellow Pages

39. Online Marketing Case Study – The EcoPlumbers

40. Online Marketing Case Study – The EcoPlumbers
The EcoPlumbers would like to establish themselves in the
Columbus, OH area as a full service eco-friendly plumbing
company that caters to an eco-conscious clientele.
Affluent neighborhoods were
targeted in the Columbus, OH
metro area so that ads could be
personalized to the targeted
audience. Geo-targeting ads
have been shown to increase
consumer click-through rate.

41. The EcoPlumbers Facebook Ads

42. MyPlumber.me Facebook Ads

43. The EcoPlumbers Facebook Ads
Most popular ad: 120,000
ad impressions delivered
by Facebook for $22.31
Highest Click Through
Rate (CTR) ad at .06%
59 clicks in 100,000 ad
impressions

44. GreenPlumbers Water and Energy Saving Tips Widgets
MET Southern CA Water District:
5,650 visitors in May
Marin Municipal Water District:
1,026 visitors in May
Tahoe City Public Utility District:
1,677 visitors in May

45. GreenPlumbers Water and Energy Saving Tips Widgets
58% of visitor clicks are on the
“Find a GreenPlumber” link

46. GreenPlumbers Water and Energy Saving Tips Widgets

47. Thank you!
Contact Jonathan Cruz:
Jon@greenplumbersusa.com
Desk phone: (916) 239-4660
Contact Joshua Dowden:
Joshua@greenplumbersusa.com
Desk phone: (916) 239-4661
Toll-free (888) 929-6207