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Yves Zieba
Opportunities in the
Mobile space
March 2013
Who are we ? What do we do ? Why us ?


       Worked for Thomson Reuters, Total, Safran, Arthur D. Little

       Open Innovation experience (INSEAD, SDA Bocconi)

       Competitive Dynamics (MIT Sloan)

       Impact through Universal Design and UX



                                             We help our clients organizations:

                                         Innovate in a sustainable way, notably
                                      in search, mobile, BI, cloud and sortware

                                                   Grow and win market share

                                Develop capabilities and build new businesses
Cloud, Analytics, Mobile and BI: key growth factors
Where do we see the opportunity ?


       Enterprises who develop their capability to deliver relevant,

       timely, trusted and actionable content to users at

       attractive prices will win.

       Niche players will continue to innovate in the white space,

       driving consolidation through mergers and acquisitions.

       A premium will be placed on rate of innovation, volume of

                    content, relevance, trustworthiness and delivery

                                                      performance.
Opportunities in the mobile space
Where do we see threats and movements ?

      Industry consolidation will lead to fewer market players, and in turn to
      a higher intensity of competition.

      Volume of content will lose differentiation power.

      Platform appeal will be driven by better software, analytics and
      search to make content relevant.

      Emerging mobile technologies and user dynamics will erode existing
                                         revenue streams in multiple industries.

               User generated content will become more relevant over time.

       Non-Industry competitors will drive innovation in search, software and
                                                                      analytics.
Get ready for the acceleration now !
Smarter devices – Accelerators or Disruptors ?


      With Samsung Galaxy S IV launch, device manufacturers are

      likely to respond promptly.

      User adoption of mobile technologies will accelerate

      identified threats and opportunities.

               Smartphone penetration will accelerate until 2015.

         More and more customer segments will integrate mobile

                                      products into their workflow.
Opportunities in the mobile space
Understanding mobile platforms

           Technology    Reusable         Agile          Persistent   Unique
           role          competency       Benefits       Tension      Challenges
Process    Reuse of      Reliable,        Operational Standards       Process
Platform   systems       accessible       excellence, vs              ownership and
           across        data,            business    autonomy        discipline,
           enterprise    predictable      efficiency                  change
                         processes                                    management

Product    Reuse of      Mass             Speed and      Execution    Sales training,
Platform   components    customization    ease of        vs           innovation
           enabling      , rapid new      product roll   evolution    process,
           customer      product roll     out                         technology
           services      out                                          integration

Collabor   Reuse of      Application of   Innovation     Creation vs Identifying
ation      expertise     top talent to                   recycling   critical
Platform   through set   R&D, sales                                  connections;
           of tools      and service                                 creating a
                         efforts                                     culture of
                                                                     sharing

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Opportunities in the mobile space

  • 1. Yves Zieba Opportunities in the Mobile space March 2013
  • 2. Who are we ? What do we do ? Why us ? Worked for Thomson Reuters, Total, Safran, Arthur D. Little Open Innovation experience (INSEAD, SDA Bocconi) Competitive Dynamics (MIT Sloan) Impact through Universal Design and UX We help our clients organizations: Innovate in a sustainable way, notably in search, mobile, BI, cloud and sortware Grow and win market share Develop capabilities and build new businesses
  • 3. Cloud, Analytics, Mobile and BI: key growth factors
  • 4. Where do we see the opportunity ? Enterprises who develop their capability to deliver relevant, timely, trusted and actionable content to users at attractive prices will win. Niche players will continue to innovate in the white space, driving consolidation through mergers and acquisitions. A premium will be placed on rate of innovation, volume of content, relevance, trustworthiness and delivery performance.
  • 6. Where do we see threats and movements ? Industry consolidation will lead to fewer market players, and in turn to a higher intensity of competition. Volume of content will lose differentiation power. Platform appeal will be driven by better software, analytics and search to make content relevant. Emerging mobile technologies and user dynamics will erode existing revenue streams in multiple industries. User generated content will become more relevant over time. Non-Industry competitors will drive innovation in search, software and analytics.
  • 7. Get ready for the acceleration now !
  • 8. Smarter devices – Accelerators or Disruptors ? With Samsung Galaxy S IV launch, device manufacturers are likely to respond promptly. User adoption of mobile technologies will accelerate identified threats and opportunities. Smartphone penetration will accelerate until 2015. More and more customer segments will integrate mobile products into their workflow.
  • 10. Understanding mobile platforms Technology Reusable Agile Persistent Unique role competency Benefits Tension Challenges Process Reuse of Reliable, Operational Standards Process Platform systems accessible excellence, vs ownership and across data, business autonomy discipline, enterprise predictable efficiency change processes management Product Reuse of Mass Speed and Execution Sales training, Platform components customization ease of vs innovation enabling , rapid new product roll evolution process, customer product roll out technology services out integration Collabor Reuse of Application of Innovation Creation vs Identifying ation expertise top talent to recycling critical Platform through set R&D, sales connections; of tools and service creating a efforts culture of sharing