Almost half of the global population in 2009 is expected to have mobile phones, of which 90% of them will have web browsers built right into them. The landscape for consumption of websites and media is changing at a rapid pace and as user experience professionals we need to provide appropriate advice to create engaging mobile experiences for our clients. This talk explores how the user’s expectations of the mobile web is based directly on their desktop web usage. Examining the mobile strategy for two major web properties, key aspects of an effective mobile web strategy will be discussed.

1. Mobile Web: The Expectation of Experience
April 25, 2007

2. Analytic Design Group
Suite 300 - 1300 Richards
Vancouver British Columbia
V6B 3G6 Canada
www.analyticdesigngroup.com
Greg Bell
User Experience Designer
office: 604 669 7655
mobile: 778 995 1014
greg@analyticdesigngroup.com
Analytic Design Group
Suite 300 - 1300 Richards
Vancouver British Columbia
V6B 3G6 Canada
www.analyticdesigngroup.com

3. The expectation of experience.

4. What this talk is.

5. What this talk is not.

7. “User experience is not about how a product
works on the inside. User experience is about how
it works on the outside, where a person comes
into contact with it and has to work with it.”
- Jesse James Garret, The Elements of User Experience

8. Experience = Expectation : User is Satisfied
Experience > Expectation : User is Delighted
Experience < Expectation : User is Dissatisfied

9. What is the mobile web?

10. +

12. Why do we care?

13. “In 2009 there will be an estimated
3 billion mobile phone users worldwide.”
- Cameron Moll, Mobile Web Design

14. Total Estimated World Population: 6,760,177,421
Non Mobile Phone Users
44%
Mobile Phone Users
56%

15. But that’s just mobile phones.

21. Gone are the days of assumed
context of consumption.

22. http://www.flickr.com/photos/paulworthington/74193316/

23. http://www.flickr.com/photos/wyoming_1/169390155/

24. Mobile strategy should follow existing model,
but consider new contexts.

25. 2 examples:
+

31. My Section

33. Recommendations based on everything
I have ever done on the system.

34. Mobile strategy should follow existing model,
but consider new contexts.

38. The concept of “me” is lost.

39. Amazon Mobile is a bookseller,
not the center of my life with books.

40. The mobile strategy does not meet
the expectations of experience.

44. Mobile strategy should follow existing model,
but consider new contexts.

51. Flickr mobile strategy extends the desktop and
considers the new contexts.

52. Mobile strategy should follow existing model,
but consider new contexts.

53. Thank you.
www.gregbelldesign.com