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Greg Cangialosi
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Slides from my recent talk at Social Fresh in Charlotte, NC on 8.24.09
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Social Media Integration
1.
Social Media Integration.
2.
- Macro trends
& landscape. - Common Integration Tactics. - Measurement - Q&A Agenda.
3.
It's a
VERY INTERESTING time to be a marketer .
4.
Trends.
5.
Social media. We
dig it the most. Not to get all statistical or anything but.....
6.
752% growth in
2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded. 250M ACTIVE users
7.
The tools
are just that..... they are tools. Technology is the Enabler
8.
9.
Community + Relationships
+ Engagement = "Social Media Integration" It's ALL about People.
10.
11.
ROI of Social
Media: Research
12.
13.
Publishing is Marketing
2.0.
14.
The Content Challenge.
15.
The Internal Champion.
16.
The Editorial Calendar.
17.
18.
19.
Social Media &
Email .
20.
Social. Marketing. Transactional.
21.
Email is the
currency of all accounts. The only commonality in a web 2.0 world
22.
Email is the
"digital glue" of the social web.
23.
Email is a
key driver of social content... ...now more than ever before.
24.
25.
Converting Subscribers to
Community .
26.
Converting Community to
Subscribers .
27.
28.
29.
Measurement.
30.
31.
32.
33.
34.
35.
36.
Power Listening -
Data in Action
37.
38.
Thank You! Q&A
Greg Cangialosi Connect. 410.230.0061 x104 - phone greg@blueskyfactory.com - email www.blueskyfactory.com - web www.thetrendjunkie.com - personal blog www.twitter.com/gregcangialosi - twitter www.twitter.com/blueskyfactory - brand twitter
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