Learn about labor trends and why you should strongly consider getting away from the false sense of security and stability that Corporate America no longer offers. Learn why more than 50% of working citizens in America are no longer corporate W2 employees, and how the fastest growing labor market sector can benefit you and your family far more than traditional employment opportunities. Delivered and moderated by Greg David Laka of Laka & Company.

1. Taking Control of Your Future
The Future of Labor in America:
Solopreneurs, Entrepreneurs,
Contracting, and Consulting.
Why you should consider it, what benefit it
offers your future, and how to succeed in the
fastest and strongest growing labor market
segment in the US.

2. According to wikipedia.org:
An ‘freelancer’ is:
• A person who is self-employed and is not
committed to a particular employer long-
term. These workers are sometimes
represented by a company or an agency
that resells their labor.

3. According to urbandictionary.com:
An ‘solopreneur’ is:
• An entrepreneur who works alone, “solo”,
running their business single-handedly.
They do the administrative tasks,
marketing, customer service, and service
delivery by themselves.

4. According to dictionary.com:
An ‘entrepreneur’ is someone who:
• Undertakes a task in an attempt to make
profit.
• Usually employs others.
• Often a Subject Matter Expert who
delegates much to others outside of their
SME.

5. Which One Are You Capable of Being?

6. But 1st, Let’s Look at Some Things!
We need to first understand
the REALITY of the jobs
marketplace and the “real
issues” behind the ‘different’
jobs marketplace.

7. Official Unemployment Rate 1900-2011

8. Table 1 Contribution to nonaging
component of decline in US
employment-population ratio,
2007:Q4–2018:Q4 (percentage
points)
Men Women Total
16-24 -0.3 -0.1 -0.4
25-54 -0.2 0.2 0.0
55+ 0.5 0.4 0.9
Total 0.0 0.6 0.5
Note: Totals may not sum due to rounding.
Sources: Bureau of Labor Statistics, Current
Population Survey; Haver Analytics; and
THE
EMPLOYMENT
RATE HAS
FALLEN FOR
YOUNGER
WORKERS AND
HAS RISEN FOR
OLDER
WORKERS AND
WOMEN

9. The Last Recession: Still Recovering.
November 2010: 80% of working-age men were
employed compared to 88% prior to the recession.
At no other time since 1948 has male employment been
so low, nor has it ever fallen as much as 8 percentage
points during a recession.
Female unemployment increased 4% in comparison.
Russell Sage Foundation & Stanford Center on Poverty & Inequality

10. Educational factors:

11. Ongoing Education: Essential!
The trend in the US over the last 100 years is the ever
increasing demand for hiring educated workers.
Corp America pays a premium for college educated
employees.
The demand for H-1 visas has been at record highs since
this talent pool is comprised of highly educated
professionals with a tendency to continue the learning
process.
Russell Sage Foundation & Stanford Center on Poverty & Inequality

12. Contrary to the Occupy Movement:
This is NOT a 1% versus 99% issue.
This is an issue for those who have been most
affected:
• Men.
• Less-educated.
• Certain race and ethnic groups.
Russell Sage Foundation & Stanford Center on Poverty & Inequality

13. The Great Recession?
“Officially” lasted from December 2007 to June
2009.
Began with the bursting of an 8 trillion dollar
housing bubble.
This loss of wealth triggered sharp cutbacks in
consumer spending.
Economic Policy Institute

14. The Great Recession?
In post World War II recessions prior to the 1990’s,
it took 10 months for the economy to regain the
jobs lost in recessions.
1990’s: It took 2 years to regain jobs lost.
The Great Recession: 16 months after the start of
the recession, in October 2010, the economy still
had 5.4% fewer jobs.
Economic Policy Institute

15. Great Recession Outcome:
• Family incomes have dropped.
• Poverty has risen.
• Adults and families have lost health insurance.
• Family wealth has been dropped dramatically.
Economic Policy Institute

16. There is NO TRUE Unemployment Number:
And there is no conspiracy as to a true unemployment number.
It is measured and reported by the Bureau of Labor Statistics (BLS).
And BLS uses two separate means of measurement or surveys and gets reporting
data from a wide variety of sources:
US Census Bureau
Current Population Survey (CPS)
There currently are 6 categories for US unemployment
http://www.bls.gov/cps/cps_htgm.htm

17. Is That it Then?
Was This Just An Economic Thing?

18. No. It is a “Model Thing”.
The Key is Understanding the “NEW MODEL”.

19. They Key to Success is Understanding the New Model!

20. The “Old Model” of Job Search Was:
A job seeker was a MOTH.
Job seekers would FLOCK towards a LIGHT.
The light represented a JOB.

21. The “Old Model” of Job Search Was:

22. The Only Problem is:

23. The Only Problem is:

24. The Only Problem is:

25. The Only Problem is:

26. Using the Old Model Means You’ll Do This:

27. So What Do We DO?

28. So What Do We DO?

29. So What Do We DO?

30. We Need to Learn the “NEW MODEL”!
This is going
to be
SOOOOO
EXCITING!

31. The “NEW MODEL” of Job Search is:

32. The “NEW MODEL” of Job Search is:
 JOBSEEKERS are the LIGHT.
 JOBS are the MOTHS.
 And WITHOUT applying----you have to get them to
come to you!!!
(YES----You read that correctly).

33. We Need to Learn the “NEW MODEL”!
This is going to be
SOOOOO EXCITING!

34. The NEW MODEL Equals:

35. The NEW MODEL Equals:

36. The NEW MODEL Equals:

37. The NEW MODEL Equals:

38. The NEW MODEL Equals:
• Being able to be found based on your SUBJECT
MATTER EXPERTISE!
• You can learn it by attending each presentation.
• Or enlist the help of a professional job search coach to
speed up your learning, and fill in your knowledge and
activity gaps ASAP.
• In a JOB SEARCH, the key is LEARNING and DOING!

39. In a JOB SEARCH:
=

40. What is
Driving This?

41. What is Driving This?
91% of employers have
encountered challenges
in finding and recruiting
qualified, skilled
professionals.
Baseline Magazine

42. What is Driving This?
60% of enterprises plan to
increase freelance hiring.
Baseline Magazine

43. What is Driving This?
At 90% of companies,
individual departments make
the primary decision to hire
freelancers on an as-needed
basis.
Baseline Magazine

44. What is Driving This?
58% of organizations rely on
freelancers for discreet
projects, and 42% of them use
them on an ongoing basis.
Baseline Magazine

45. What is Driving This?
75% of respondents say the
main reason they use
freelancers is because they
need varying types of
resources.
Baseline Magazine

46. What is Driving This?
59% of organizational decision
makers say they base the
decision about freelancers on
the work volume and 50%
base it on financial
considerations.
Baseline Magazine

47. What is Driving This?
Companies use freelancers to
provide specialized skills that
aren’t required on a full-time
basis.
Baseline Magazine

48. What is Driving This?
58% of respondents say they
find it challenging to very
challenging to find freelancers
with the right skills for
specific needs and tasks.
Baseline Magazine

49. What is Driving This?
Freelancing can lead to a
permanent job. 68% of firms
have a very strong interest in
onboarding freelancers when
the opportunity arises.
Baseline Magazine

50. What is Driving This?

51. What is Driving This?

52. What is Driving This?
.

53. What is Driving This?
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optimized to work with PowerPoint 2010.

54. What is Driving This?

56. The report stresses that human capital is
replacing financial capital as the engine of
economic prosperity.
World Economic Forum

57. Talent and skills shortage is the number two
business risk facing all organizations today.
Lloyd’s Risk Index Assessment

58. HR’s number one risk is an inability to
identify, attract, and retain top talent.
Whatever they are doing today, it is not
enough to succeed based on the coming
changes and trends.
Lloyd’s Risk Index Assessment

59. Of the 54.8 million job openings in this
decade, over half--61.6%-- will be
replacements, most of them created by baby
boomers retiring.
Lloyd’s Risk Index Assessment

60. “Retention issues will increase dramatically
— a majority of employees are willing to quit
their current job as soon as a better
opportunity comes along. I am predicting
that turnover rates in high-demand
occupations will increase by 25%.”
Dr. John Sullivan---recognized as the
Michael Jordan of hiring by Fast Company
magazine.

61. Only 18% of employees agree: “I rate my
company culture as positive, strong, and
motivating”.
Achiever’s Intelligence
Insight into Today’s Workforce

62. 50% of working Americans are
‘solopreneurs’ or freelancers—NOT
corporate American employees.
Bureau of Labor Statistics

63. Temp worker hiring is growing 5X faster than
the overall economy.
Bureau of Labor Statistics

64. Temp worker hiring is growing at 7.5% year
over year.
Bureau of Labor Statistics

65. 30% of the federal work force will be eligible
to retire in the next three years with some
areas affected by as much as 46%.
CNNMoney

66. Where Should I Look?
Hot freelance areas include:
Sales & Marketing (61%)
IT (34%)
Designers/Multimedia (29%)
Engineering/Manufacturing (29%)
Writing/Translation (24%)
Baseline Magazine

67. STEPS
TO
Take!
Run, DON’T Walk! Sprint, DON’T Pace Yourself!

68. STEP 1: SME.
• Know your SME.
• Articulate it in 15 words.
• Impact oriented.
• Emotionally charged.

69. Step 2: Pro Bono?
• Consider doing pro bono work
to compliment your
credentials.
Barter your work:
• www.imsbarter.com
• https://www.thebalancesmb.c
om/what-is-barter-exchange-
398141

70. STEP 3: Know the Market.
• Where is the need?
• Are you an expert?
• How do you stand out?
• What is your competitive
edge?

71. STEP 4: Branding.
• Virtual footprint---how
large is it?

72. STEP 5: Penetrate.
Penetrate ALL proprietary
databases of firms that can hire
you, subcontract to you,
engage you.
Email me for site recommendations.

73. STEP 6: Presentations.
• PowerPoints.
• White papers.
• Video on hosting sites.
• Blogs/Vlogs.
• Case studies.

74. STEP 7: Targets.
• SIC codes.
• NSAIC codes.
• Reference USA.
• Hoovers.
• Lead411.net or similar.

75. STEP 8a: Right Sites.
www.groovejob.com
www.indeed.com
www.careerbuilder.com
www.monster.com
www.dice.com

76. STEP 8b: Right Sites.
www.upwork.com
www.guru.com
www.freelancer.com
www.gofreelance.com

77. STEP 8c: Right Sites.
www.bark.com
www.craigslist.com
www.peopleperhour.com
www.proz.com
www.microworkers.com

78. STEP 8d: Right Sites.
www.gigbucks.com
www.textbroker.com
www.crowdspring.com

79. STEP 9: Learn!
• Read, watch, listen daily.
• The future of career
management is knowing
more, and being able to
be found based on that
knowledge.

80. STEP 10: Master.
• Tools, tricks, techniques.
• Continuous sharpening
of your saw.
• Relationship skills.
• Articulation skills.

81. Useful Sites:
http://www.thesolopreneurlife.com/
http://www.entrepreneur.com/
http://www.sba.gov
http://www.nolo.com/legal-encyclopedia/start-
own-business-50-things-30077.html

82. Recommended Reading:
• http://www.entrepreneur.com/article/79088
• http://homebusiness.about.com/od/homebusi
nessprofiles/a/freelancer.htm
• http://creativeboom.co.uk/tips/top-43-useful-
websites-and-tools-for-freelancers/
• http://www.theguardian.com/money/2011/aug
/05/how-to-become-successful-freelance
• http://www.forbes.com/sites/jennagoudreau/2
013/01/28/the-best-freelance-careers-job-
openings/
• http://www.freshbooks.com/blog/2013/01/16/
freelance-jobs/

83. The NEW MODEL Equals:

84. The New Model Puts YOU in CONTROL!

85. Greg David (Laka)
Laka & Company
Greg.david@Laka.com
(office) 312-528-9107
www.linkedin.com/in/gregdavid
www.twitter.com/gregdavidlaka
www.facebook.com/gregdavidlaka
www.pinterest.com/gregdavidlaka
Questions?