How does open cloud compete with AWS? By recognizing that AWS has won, and by duplicating its functionality and semantics as rapidly as possible to provide users with desperately needed choice.

1. AWS and the
open cloud ecosystem
24 October 2013
All Things Open
Raleigh NC USA

2. @gregdek – tweet me up :)

3. ( Why are you here? Do use use AWS? Are you looking at private cloud? Just want to be entertained? Let's go around.)
Q+A
(And I have a lot of questions myself.)

4. (Why cloud?)
MTBIAMSH
(nat friedman's new toys | the sysadmin's lament | testing at scale )

5. Can anyone catch
AWS?
( gartner magic quadrant | why? | infrastructure | real SOA | revealing the need for scale )

6. private
cloud,
srsly???
( regulatory | leverage legacy | price | fight lock-in | NIST definition | the victory of open )

7. Follow
AWS
API
||
Compete
w/AWS
API
( why openstack competes | why eucalyptus co-opts | what the pundits think )

8. Would Linux have been
a success...
...if Linus had rewritten
POSIX?
( the GNU tools ecosystem on UNIX | the power of the de facto standard | 1000x50 or 50x1000 )

9. (And let's do questions again.)
Q+A

10. fin
@gregdek
greg@eucalyptus.com

11. Miscellaneous slides follow.

12. Fun Fact!
The first four leaders of the Fedora Project
left Red Hat to work for cloud companies.
Michael Johnson
rPath (now SAS)
Cristian Gafton
Amazon
Greg DeKoenigsberg
Eucalyptus
Max Spevack
Amazon

13. ?
Why the rush to cloud?
Startups and cloud
Shadow IT and cloud
Automation and cloud
Low MTBIAMSH

14. Why the rush to cloud?
Startups and cloud
Shadow IT and cloud
Automation and cloud
Low MTBIAMSH
(snip... go read the whole post)
http://nat.org/blog/2011/06/instant-company/

15. Why the rush to cloud?
Startups and cloud
Shadow IT and cloud
Automation and cloud
Low MTBIAMSH
(snip... go read the whole article)
http://www.wired.com/insights/2013/04/bringing-amazon-web-services-out-of-corporate-its-shadow/

16. Why the rush to cloud?
Startups and cloud
Shadow IT and cloud
Automation and cloud
...because if you develop software,
you have no excuse for not doing
continuous integration.
Low MTBIAMSH

17. Why the rush to cloud?
Startups and cloud
Shadow IT and cloud
Automation and cloud
Low MTBIAMSH

18. Cloud computing has created the lowest ever value
for MTBIAMSH in the history of computing.
That's why everyone is using it.
(special thanks to Adrian Cockroft of Netflix for this amazing acronym)

19. ?
What does this mean for
open source?
Open source has won
Linux is the dominant cloud
operating system
Thus, cloud is where the
opportunities are

20. What does this mean for
open source?
Open source has won
Linux is the dominant cloud
operating system
Thus, cloud is where the
opportunities are

21. What does this mean for us?
Open source has won
FIXME: count of AMIs across all AWS
regions showing the massive number of
Linux AMIs of all flavors
Amazon, Google, Rackspace, and everyone
else all use Linux hosts underneath, because
why wouldn't you?
Linux is the dominant cloud
operating system
Thus, cloud is where the
opportunities are

22. What does this mean for us?
Open source has won
FIXME: amazing picture of all the
Awesome Opportunities!
Open source IaaS
Open source Paas
Open source SaaS?
The opportunity: build SaaS based on
open source components?
Cloud is a way to monetize open source
software
Linux is the dominant cloud
operating system
Thus, cloud is where the
opportunities are

23. ?
Does cloud freedom matter?
The fear: lock-in
The opportunity: the open cloud
Approach #1: create a new cloud
ecosystem
Approach #2: open the AWS
ecosystem

24. Does cloud freedom matter?
The fear: AWS lock-in
FIXME: Gartner magic
quadrant
Ultimately, relying on a
single vendor is bad!
The opportunity: the open cloud
Approach #1: create a new cloud
ecosystem
Approach #2: open the AWS
ecosystem

25. Does cloud freedom matter?
The fear: AWS lock-in
The opportunity: the open cloud
FIXME: image of the Rackspace
open cloud billboards
It is both intuitive and desirable to
create an open cloud. We need
an open cloud.
And remember: Everyone is
looking for any way to compete
with AWS.
Approach #1: create a new cloud
ecosystem
Approach #2: open the AWS
ecosystem

26. Does cloud freedom matter?
The fear: AWS lock-in
The opportunity: the open cloud
FIXME: talk about how the
alternate API for Rackspace
here
Approach #1: create a new open
cloud ecosystem
Approach #2: open the AWS
ecosystem

27. Does cloud freedom matter?
The fear: AWS lock-in
The opportunity: the open cloud
Approach #1: create a new cloud
ecosystem
Approach #2: open the AWS
ecosystem

28. ?
Creating a new cloud
ecosystem: is it working?
OpenStack: huge brand
OpenStack: huge community
AWS: way ahead in features
AWS: way ahead in users
OpenStack doesn't help AWS
users

29. Creating a new cloud
ecosystem: is it working?
FIXME: OpenStack trends on
Google
OpenStack: huge brand
OpenStack: huge community
AWS: way ahead in features
AWS: way ahead in users
OpenStack doesn't help AWS
users

30. Creating a new cloud
ecosystem: is it working?
FIXME: numbers from Ohloh, other
places
OpenStack: huge brand
OpenStack: huge community
AWS: way ahead in features
AWS: way ahead in users
OpenStack doesn't help AWS
users

31. Creating a new cloud
ecosystem: is it working?
FIXME: numbers from Ohloh, other
places
OpenStack: huge brand
OpenStack: huge community
AWS: way ahead in features
AWS: way ahead in users
OpenStack doesn't help AWS
users

32. Creating a new cloud
ecosystem: is it working?
FIXME: numbers from Ohloh, other
places
OpenStack: huge brand
OpenStack: huge community
AWS: way ahead in features
AWS: way ahead in users
OpenStack doesn't help AWS
users

33. Creating a new cloud
ecosystem: is it working?
FIXME: numbers from Ohloh, other
places
OpenStack: huge brand
OpenStack: huge community
AWS: way ahead in features
AWS: way ahead in users
OpenStack doesn't help AWS
users

34. ?
So who is Eucalyptus?
We care about open AWS
Eucalyptus is an acronym
The GPL and why it still matters

35. So who is Eucalyptus?
We care about open AWS
Eucalyptus is an acronym
The GPL and why it still matters

36. So who is Eucalyptus?
We care about open AWS
Eucalyptus is an acronym
The GPL and why it still matters

37. So who is Eucalyptus?
We care about open AWS
Eucalyptus is an acronym
The GPL and why it still matters

38. ?
How can you compete
with OpenStack?
Not a competition
Loose vs. tight integration
Focus yields efficiency
Competing for attention

39. How can you compete
with OpenStack?
Not a competition
Somewhere we must include:
https://twitter.com/dendrobates/st
atus/367760606457126912
Loose vs. tight integration
Focus yields efficiency
Competing for attention
https://twitter.com/dendrobates/st
atus/367760606457126912/phot
o/1

40. How can you compete
with OpenStack?
Not a competition
Loose vs. tight integration
Focus yields efficiency
Competing for attention

41. How can you compete
with OpenStack?
Not a competition
Loose vs. tight integration
Focus yields efficiency
Competing for attention

42. How can you compete
with OpenStack?
Not a competition
Loose vs. tight integration
Focus yields efficiency
Competing for attention

43. How can you compete
with OpenStack?
Not a competition
Loose vs. tight integration
Focus yields efficiency
Competing for attention

44. We compete by doing one thing very well,
better than anyone else in the world.
(Thanks to Jim Collins for the Hedgehog concept. Now go read Good to Great.)

45. ?
Does Eucalyptus work?
Better today than yesterday
Embrace the ecosystem
Today's services
Tomorrow's services
The Netflix example

46. Does Eucalyptus work?
Better today than yesterday
Embrace the ecosystem
Today's services
Tomorrow's services
The Netflix example

47. Does Eucalyptus work?
Better today than yesterday
Embrace the ecosystem
Today's services
Tomorrow's services
The Netflix example

48. Does Eucalyptus work?
Better today than yesterday
Embrace the ecosystem
Today's services
Tomorrow's services
The Netflix example

49. Does Eucalyptus work?
Better today than yesterday
Embrace the ecosystem
Today's services
Tomorrow's services
The Netflix example

50. Does Eucalyptus work?
Better today than yesterday
Embrace the ecosystem
Today's services
Tomorrow's services
The Netflix example

51. Does Eucalyptus work?
Better today than yesterday
Embrace the ecosystem
Today's services
Tomorrow's services
The Netflix example

52. ?
Can I see for myself?
Eucalyptus Virtual Cloud
Faststart

53. Can I see for myself?
Eucalyptus Virtual Cloud
Faststart

54. Can I see for myself?
Eucalyptus Virtual Cloud
Faststart

55. BUT WHO IS
THE LINUX OF
CLOUD???!!?!
!!?!11!!!??!one

56. Hello everybody out there using minix I’m doing a (free) operating system (just a hobby, won’t be big and
professional like gnu) for 386(486) AT clones. This has been brewing
since april, and is starting to get ready. I’d like any feedback on
things people like/dislike in minix, as my OS resembles it somewhat
(same physical layout of the file-system (due to practical reasons)
among other things).
I’ve currently ported bash(1.08) and gcc(1.40), and things seem to work.
This implies that I’ll get something practical within a few months, and
I’d like to know what features most people would want. Any suggestions
are welcome, but I won’t promise I’ll implement them :-)
Linus (torvalds@kruuna.helsinki.fi)

57. Hello everybody out there using AWS I’m doing a (free) cloud (just a hobby, won’t be big and professional
like AWS) for Linux. This has been brewing since april, and is
starting to get ready. I’d like any feedback on things people
like/dislike in AWS, as my cloud resembles it somewhat (same physical
layout of the API (due to practical reasons) among other things).
I’ve currently ported EC2 and S3, and things seem to work. This
implies that I’ll get something practical within a few months, and I’d
like to know what features most people would want. Any suggestions are
welcome, but I won’t promise I’ll implement them :-)
Rich Wolski (rich@ucsb.edu)

58. q+a and thanks
we're hiring
greg@eucalyptus.com
@gregdek