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39 LaMercatique “Brand community” and Forget everything you knew about social media

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Publié le

39
LaMercatique
“Brand community” and “fans” are words used by Facebook
to sound attractive and to make things clearer than they
actually are. Any marketer loves the idea of having a
community made of fans but, as it is often the case, reality is
a little bit different...
LET’S BE CLEAR ABOUT IT

Publié dans : Médias sociaux, Business
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