BARCLAYS HAS LAUNCHED THE
WORLD’S FIRST COMMUNITY-
DESIGNED CREDIT CARD.
Barclaycard’s Ring is a new type of credit card.
Cardholders are in control, because they influence benefits,
rates and penalties. They even receive a share of profits
generated by the business.
Barclaycard has reduced its support expenses by $50 million
and has improved customer retention (25%) by reducing
customer complains by 50%.