ANASTASIA, A MAKE-UP BRAND, HAS
ASKED CONSUMERS TO CREATE
CONTENT ON YOUTUBE AND
INCENTIVIZE THEM WITH CASH TO DO
Anastasia of Beverly Hills is a beauty brand with a
strong community of creators.
ABH licensed Create It software to amplify
Community Driven Content designed to raise brand
awareness, engagement and increase online sales. As
a result, 330 videos were created, reaching 6M people
with a 3% engagement rate. 20,000 users produced
$250,000 of value in earned media and user data, a
ten-fold return on investment.