LANCASTER, LIKE MANY OTHER
BRANDS, UNDERSTOOD THE
IMPORTANCE OF PARTNERING WITH
BLOGGERS TO DEVELOP NEW
RANGES OR PRODUCTS.
Since bloggers like Betty Autier have a very strong
follower base, it is clever to use them not only to
showcase products, but also to take advantage of
their creativity and co-create products with them.
Bloggers will love this initiative, so will fans, and the
brand will come out a winner, from both an image and
a business perspective.