#4 Evaluate the type ofcompany you’re in. Basic Brand Blendtec is a famous basic brand. Blenders are basic, inexpensive and easy to use. It’s not the kind of product you spend hours talking about, and Blendtec managers know that. They created a web series called “Will it blend ?” where they successfully surf on trends (Ipad, Old Spice Actor…). They now have 58 000 + fans on Facebook and are most certainly the most discussed blender brand.