#5 Get prepared for “war” The Bank of America already lost 3% of its value. On a rumor. Wikileaks announced that a bank will be targeted in January 2011. Just the simple rumor that it might be the Bank of America caused it to lose 3% of its current value. This is just a foreshadowing of the consequences that Wikileaks may have on brand reputations and their values. This can also help to understand how companies may have to allocate their communication budgets differently.