#5 Get prepared for “war” Avoid any show of force The “David vs Goliath” law rules the web A typical company’s reaction to an online attack has been a juridical approach or show of force. Neither has ever been a good idea. A juridical approach is lengthy and cannot reflect on your company as well as a reasonable and humane approach -- even if you’re in the right. People don’t care who leaked the information, they just want your company to be responsible. If your company is in the wrong, apologize, reform, and show that you are addressing properly the problem.