CRM: YOU NEED TO OFFER YOUR
CONSUMERS A SEAMLESS EXPERIENCE
In a frictionless world, it’s not about store, desktop, mobile or social media...
It’s about a seamless experience for the consumer, one where everything is
It means being recognized as the same consumer, on whatever channel you
choose, whatever the country you are in, on that specific day for that specific
need, and having a consistent experience
The consumer doesn’t care very much about your internal problems.