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Source: Deloitte – omni-channel consumer The future of the luxury shopping experience

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Source: Deloitte – omni-channel consumer survey 2013
OMNI-CHANNEL RETAILING PROVIDES
INFORMATION
Consumers can compare product details, prices, &
fulfilment options
CHOICE
Consumers can access a wider range of retailers
and products
CONVENIENCE
Consumers can research, purchase and receive
products anytime, anywhere
NEW PURCHASES
Up to 25% of online shoppers could not have bought
their product in a local store
HIGHER VALUE PURCHASES
Up to 63% of shoppers used multiple channels when
placing orders over 150 €
MORE FREQUENT PURCHASES
Those who shop online at least once a week are 30%
more likely than less frequent shoppers to do online
research. They account for up to 70% of retail spending
INCREASED COMPETITION
1/3 of consumers have used multiple channels in
relation to a recent purchase
BENEFITS FOR CONNECTED CUSTOMERS BENEFITS FOR BRANDS
LaMercatique

Publié dans : Commerce de détail, Business
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