The men’s clothing site started online in 2007 but took off more recently when
it began adding 10 physical locations.
At the showroom, customers can meet with a personal shopper who can help
them select, try on, and order clothes to be delivered in the proper size to
Not having to keep all its goods in stock in the store means a much smaller
physical space (significantly lower the cost) and letting Bonobos combine the
advantages of large on-line selection with in-person service.
BONOBOS: WHEN AN ECOMMERCE
WEBSITE ADD BRICK & MORTAR
Source Robyn Bolton in HBR.