THE FASHION & LUXURY CATEGORY HAS THE
HIGHEST LEVEL OF MOBILE ADOPTION
Mobile represents 38% of traffic share. People have now become accustomed to buying with
their smartphones, although tablets still convert better.
However, the market is changing very fast and smartphones should overcome tablets very
From this perspective, Asia will soon exceed the 50% mark for online transactions via mobile
In the Fashion and Luxury category, mobile accounts for 33% of total e-commerce
transactions in the U.S., as compared to desktop baskets.
Source: Criteo Mobile report Q4 2014 Tech