Nearly 90 % of retailers are maintaining mobile-optimized
sites. However, compared to the desktop experience,
mobile site functionality often lags—with fewer mobile
sites accepting PayPal, incorporating user ratings and
reviews, or indicating real-time inventory status.
Tablet optimization also remains a weak point for
retailers; despite exhibiting higher average order values
and higher conversion rates, only 10% of retailers’ sites
have implemented a tablet-specific UI/UX
Source L2 specialty retail 2014 report
A MOBILE-OPTIMIZED SITE IS
A “FAIT ACCOMPLI”, BUT...