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Nearly 90 % of retailers are maintaining mobile-optimized
sites. However, compared to the desktop experience,
mobile site functionality often lags—with fewer mobile
sites accepting PayPal, incorporating user ratings and
reviews, or indicating real-time inventory status.
Tablet optimization also remains a weak point for
retailers; despite exhibiting higher average order values
and higher conversion rates, only 10% of retailers’ sites
have implemented a tablet-specific UI/UX
Source L2 specialty retail 2014 report
A MOBILE-OPTIMIZED SITE IS
A “FAIT ACCOMPLI”, BUT...
LaMercatique

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Nearly 90 % of retailers are maintaining mobile-optimized sites. However, compared to the desktop experience, mobile site functionality often lags—with fewer mobile sites accepting PayPal, incorporating user ratings and reviews, or indicating real-time inventory status. Tablet optimization also remains a weak point for retailers; despite exhibiting higher average order values and higher conversion rates, only 10% of retailers’ sites have implemented a tablet-specific UI/UX Source L2 specialty retail 2014 report A MOBILE-OPTIMIZED SITE IS A “FAIT ACCOMPLI”, BUT... LaMercatique

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