BUY WITH A TWEET AT MARC JACOBS
In this very specific pop-up store, the only accepted currency was a tweet or a picture
Once you shared on your social networks, you could receive a branded gift when
leaving the store.
The best instagram of the day won a handbag.
This concept emerged from the incredible content created for the brand by its
Customers who stopped into the Tweet shop could also get free manicures, take
selfies and check out new product lines.