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LaMercatique LUVOCRACY: WHEN RECOMMANDATION IS The future of the luxury shopping experience

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LaMercatique
LUVOCRACY: WHEN RECOMMANDATION
IS MIXED WITH AFFILIATION
Luvocracy encourages shoppers to recommend clothing and fashion items from
anywhere else on the web.
Friends can add “luvs” to products which increases the “trust” rating of the
recommender.
When someone buys a product that you’ve recommended, you earn a 2% reward. If you
attract enough followers who buy those products, you can become a “tastemaker” and
earn 10% commissions.
The company has been bought by WallMart.

 
 
Source Robyn Bolton in HBR.

Publié dans : Commerce de détail, Business
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