DON’T MOVE TOO FAST...
Moving fast, especially faster than the competition, can be tempting.
But be careful, the consumer may get lost along the way.
Sephora tried to copy Apple’s retail model and removed its cashiers.
But people were totally lost because they were expecting Sephora to
have proper cashiers.
The cashiers had to be put back in place.
It will all happen over time, but change has to be implemented step by