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House of Frazer decided to use the beacon technology to have their mannequins
interact with consumers.
When a shopper walks by, the mannequin sends information about what “she”
is wearing.
This includes details about the clothes and accessories displayed, such as price
and links to purchase the items directly from the retailer’s website, or where
they can be found in the store.
AT HOUSE OF FRAZER, MANNEQUINS
SEND INFORMATION TO SHOPPERS
LaMercatique

Publié dans : Commerce de détail, Business
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