THE MARKETING PERSPECTIVE!
MARKETING IS MOSTLY ABOUT LISTENING, NOT TALKING!
With people speaking freely on the web, it is possible for brands to
listen and gather data they never dreamt of having before.!
IT’S ALL ABOUT SUPRESSING CUSTOMER FRICTIONS!
A friction is a difﬁculty encountered by the customer experiencing a
product or a service.!
For both pure player & classic business, digital enables marketers to
reinvent and improve the experience.!
DIGITAL IS NOT A MARKETING REVOLUTION, IT BRINGS YOU
BACK TO THE BASICS!
Digital is not a race ahead, you need to have your basics in place
(values, sense of purpose, utility) if you don’t want to lose time &
money and engage with people.!
In a fast-moving environment, people are seeking out strong values.!