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The ultimate guide to explain Digital (to your colleagues) Slide 1 The ultimate guide to explain Digital (to your colleagues) Slide 2 The ultimate guide to explain Digital (to your colleagues) Slide 3 The ultimate guide to explain Digital (to your colleagues) Slide 4 The ultimate guide to explain Digital (to your colleagues) Slide 5 The ultimate guide to explain Digital (to your colleagues) Slide 6 The ultimate guide to explain Digital (to your colleagues) Slide 7 The ultimate guide to explain Digital (to your colleagues) Slide 8 The ultimate guide to explain Digital (to your colleagues) Slide 9 The ultimate guide to explain Digital (to your colleagues) Slide 10 The ultimate guide to explain Digital (to your colleagues) Slide 11 The ultimate guide to explain Digital (to your colleagues) Slide 12 The ultimate guide to explain Digital (to your colleagues) Slide 13 The ultimate guide to explain Digital (to your colleagues) Slide 14 The ultimate guide to explain Digital (to your colleagues) Slide 15 The ultimate guide to explain Digital (to your colleagues) Slide 16 The ultimate guide to explain Digital (to your colleagues) Slide 17

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28! THE CRM PERSPECTIVE! CHANGE The ultimate guide to explain Digital (to your colleagues)

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28!
THE CRM PERSPECTIVE!
CHANGE THE
MINDSET!
CUSTOMER
EXPERIENCE!
CRM ISN’T JUST A COST, IT’S YOUR MAJOR ASSET!
Let’s face it, CRM didn’t work. The result was an expensive
technology war generated by an attempt at avoiding any human
contact.!
You might feel that “being customer-focused” is hackneyed, but the
reality is that most business aren’t.!
At the end, ambitions are huge but efforts are weak.!
COMPANIES MUST GO BEYOND GOOD INTENTIONS!
If you don’t know what CX (Customer Experience) stands for, maybe
it’s time for you to get interested and hire a CX director.!
This also helps to reveal unmet customer needs.!

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28! THE CRM PERSPECTIVE! CHANGE THE MINDSET! CUSTOMER EXPERIENCE! CRM ISN’T JUST A COST, IT’S YOUR MAJOR ASSET! Let’s face it, CRM didn’t work. The result was an expensive technology war generated by an attempt at avoiding any human contact.! You might feel that “being customer-focused” is hackneyed, but the reality is that most business aren’t.! At the end, ambitions are huge but efforts are weak.! COMPANIES MUST GO BEYOND GOOD INTENTIONS! If you don’t know what CX (Customer Experience) stands for, maybe it’s time for you to get interested and hire a CX director.! This also helps to reveal unmet customer needs.!

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