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The ultimate guide to explain Digital (to your colleagues) Slide 1 The ultimate guide to explain Digital (to your colleagues) Slide 2 The ultimate guide to explain Digital (to your colleagues) Slide 3 The ultimate guide to explain Digital (to your colleagues) Slide 4 The ultimate guide to explain Digital (to your colleagues) Slide 5 The ultimate guide to explain Digital (to your colleagues) Slide 6 The ultimate guide to explain Digital (to your colleagues) Slide 7 The ultimate guide to explain Digital (to your colleagues) Slide 8 The ultimate guide to explain Digital (to your colleagues) Slide 9 The ultimate guide to explain Digital (to your colleagues) Slide 10 The ultimate guide to explain Digital (to your colleagues) Slide 11 The ultimate guide to explain Digital (to your colleagues) Slide 12 The ultimate guide to explain Digital (to your colleagues) Slide 13 The ultimate guide to explain Digital (to your colleagues) Slide 14 The ultimate guide to explain Digital (to your colleagues) Slide 15 The ultimate guide to explain Digital (to your colleagues) Slide 16 The ultimate guide to explain Digital (to your colleagues) Slide 17

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The ultimate guide to explain Digital (to your colleagues) Slide 19 The ultimate guide to explain Digital (to your colleagues) Slide 20 The ultimate guide to explain Digital (to your colleagues) Slide 21 The ultimate guide to explain Digital (to your colleagues) Slide 22 The ultimate guide to explain Digital (to your colleagues) Slide 23 The ultimate guide to explain Digital (to your colleagues) Slide 24 The ultimate guide to explain Digital (to your colleagues) Slide 25 The ultimate guide to explain Digital (to your colleagues) Slide 26 The ultimate guide to explain Digital (to your colleagues) Slide 27 The ultimate guide to explain Digital (to your colleagues) Slide 28 The ultimate guide to explain Digital (to your colleagues) Slide 29 The ultimate guide to explain Digital (to your colleagues) Slide 30 The ultimate guide to explain Digital (to your colleagues) Slide 31 The ultimate guide to explain Digital (to your colleagues) Slide 32 The ultimate guide to explain Digital (to your colleagues) Slide 33 The ultimate guide to explain Digital (to your colleagues) Slide 34 The ultimate guide to explain Digital (to your colleagues) Slide 35 The ultimate guide to explain Digital (to your colleagues) Slide 36 The ultimate guide to explain Digital (to your colleagues) Slide 37 The ultimate guide to explain Digital (to your colleagues) Slide 38 The ultimate guide to explain Digital (to your colleagues) Slide 39 The ultimate guide to explain Digital (to your colleagues) Slide 40 The ultimate guide to explain Digital (to your colleagues) Slide 41 The ultimate guide to explain Digital (to your colleagues) Slide 42 The ultimate guide to explain Digital (to your colleagues) Slide 43 The ultimate guide to explain Digital (to your colleagues) Slide 44 The ultimate guide to explain Digital (to your colleagues) Slide 45 The ultimate guide to explain Digital (to your colleagues) Slide 46 The ultimate guide to explain Digital (to your colleagues) Slide 47 The ultimate guide to explain Digital (to your colleagues) Slide 48 The ultimate guide to explain Digital (to your colleagues) Slide 49 The ultimate guide to explain Digital (to your colleagues) Slide 50 The ultimate guide to explain Digital (to your colleagues) Slide 51 The ultimate guide to explain Digital (to your colleagues) Slide 52

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31! IT IS NOT JUST The ultimate guide to explain Digital (to your colleagues)

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31!
IT IS NOT JUST ABOUT HAVING A
FACEBOOK PAGE.!
Everybody is now talking about Social CRM, which basically implies that the
customer should be able to decide where & when he/she wants to exchange
with you (Facebook, Twitter, phone, mail...).!
!
Please don’t tell a customer – “Sorry, this Facebook page is not designed for
Customer Service, please call us” (yes, this happened to me).!
60%!
of companies
don’t respond to
customers via
social Media*!
*Even when they receive a direct question - Source: SalesForce Deck!
Sounds crazy, I know...!
THE CRM PERSPECTIVE/!
CHANGE THE MINDSET!

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31! IT IS NOT JUST ABOUT HAVING A FACEBOOK PAGE.! Everybody is now talking about Social CRM, which basically implies that the customer should be able to decide where & when he/she wants to exchange with you (Facebook, Twitter, phone, mail...).! ! Please don’t tell a customer – “Sorry, this Facebook page is not designed for Customer Service, please call us” (yes, this happened to me).! 60%! of companies don’t respond to customers via social Media*! *Even when they receive a direct question - Source: SalesForce Deck! Sounds crazy, I know...! THE CRM PERSPECTIVE/! CHANGE THE MINDSET!

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