“BUT IF I START TO ANSWER, I WILL
RECEIVE MORE QUESTIONS”
!-A marketing director!
Probably, but it also means that your customer needs some answers.!
Remember that all those answers might be picked up by Google, when another customer
searches for them.!
But there are other economies of scale, such as offering the customer the option of
answering through a customer-based support platform.!
A phone company decided to give free credit to customers who were willing to supply
accurate answers to other customers.!
THE CRM PERSPECTIVE/!
CHANGE THE MINDSET!