THE COMMERCE PERSPECTIVE!
MAYBE IT’S TIME TO DROP THE “E”!
E-commerce represents around 5% of the global retail industry (8% in
the U.S.), which represent billions of dollars.!
Selling online changes everything from a CRM point of view. For
many brands, it is a way to ﬁnally know who the customers actually
RETAIL IS BEING DIGITALIZED!
Retail & digital are very complicated to separate. Digital brings trafﬁc
into stores, retail can create business on digital & P.O.S. is becoming
If nothing else, this helps to increase the transformation rate.!
IN A EMPOWERED CUSTOMER ERA, IT’S ALL ABOUT TRUST!
You remember this SoLoMo thing (Social, Local, Mobile)? !
As a matter of fact, smartphones are totally changing the way people
buy IRL (In Real Life). They can compare anytime, get lots of
information, or just call a friend to get advice.!
To win over the newly empowered consumer, you have to bring trust.!