SOMETIME E-COMMERCE DEVELOPS
WHERE YOU LEAST EXPECT IT...!
In Kuwait, some small brands are using Instagram as a
showroom, simply adding a price to a product and taking a
Instagram doesn’t allow direct buying, but it does encourage
discussion between brands and customers.!
Sellers simply display a WhatsApp or Kik number (for low-
cost texting) and an email address to send in bids.!
THE COMMERCE PERSPECTIVE/!