CAN WE STILL TALK
I know some people are still engaged in this
nonsense battle between on & ofﬂine sales. But in
truth, the consumer decides what best ﬁts his/her
Most consumers will do research prior to buying an
item (Google “ZMOT” if you don’t know what it is).!
Digital is everywhere with mobile and makes it
possible to sell everywhere, 24/7.!
THE COMMERCE PERSPECTIVE/!