HOW TO TARGET PEOPLE
WHO ARE FAR FROM YOUR STORE? !
In South Korea, E-mart launched balloons that enable people to
connect to wiﬁ and shop with them through discount coupons.!
They released these balloons everywhere in Seoul.!
As a result, it has increased its sales by 9.5% in retail and by 157% in
the online store (50,000 people downloaded the app).!
The video is here: http://www.youtube.com/watch?v=qHGejSWTmvw!
THE COMMERCE PERSPECTIVE/!
RETAIL IS CHANGING!