A NEW RELATIONSHIP
WITH ANY AUDIENCE!
Communication is probably the very ﬁrst ﬁeld that
comes to mind when talking about digital, as it is
totally changing the relationship between a brand
and its public (employees, clients, competitors,
A brand is now totally porous and anybody can look
at the company from the angle of his or her choice.!
THE COMMUNICATION PERSPECTIVE/!
A NEW PARADIGM!