DO YOU THINK YOU’RE IN
It’s very new thing for customers to be able to express!
themselves (text, videos, photos) to so many people.!
This new paradigm changes everything: !
Creating new conversational channels (88% of customers are inﬂuenced by reading
Enabling the customer to share or not an ad or information with a broader audience.!
Enabling customers to bankrupt a company with a video (even if this is a rare
THE COMMUNICATION PERSPECTIVE/!
A NEW PARADIGM!