DO YOU THINK YOU HAVE A
All media are becoming digital.!
Hulu or Netﬂix are already transforming the TV experience, but you
can be sure that TV is almost already a Digital media.!
The same thing is happening to outdoor displays, shelves, POS
materials and so on....!
This means that you will need a new way to collaborate both
internally and with your agencies.!
THE COMMUNICATION PERSPECTIVE/!
A NEW PARADIGM!