THE “PAID, OWNED, EARNED” MODEL IS DEAD.
WHAT’S NEXT?” Nate Elliot - Forrester!
This “Paid, Owned, Earned” media model has been explained to every
marketer, but as Nate points out, this model helps them to better understand
the new structure of media but doesn’t refer to the customer journey.!
It can’t be a good way to start, so what’s next?!
THE COMMUNICATION PERSPECTIVE/!
A NEW PARADIGM!